Demand Generation Specialist

San Francisco, New York, Los Angeles, Chicago /
Core Operations – Marketing /
US Full-time Hourly
At Samba TV, we are on a mission to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone. We are doing this by leveraging our data to enable advertisers to engage and measure TV viewers across all their devices. We have an amazing story with a unique perspective formed by innovative technology. We are seeking a dynamic B2B Demand Generation Specialist to help coordinate and run demand generation marketing programs. The right person has a data-driven approach, has helped build sales pipelines, and built multi-touch inbound/outbound marketing programs.

Responsibilities:

    • Develop, run, and optimize campaigns via paid media (Linkedin, Twitter, Facebook, Instagram, SEM, display, etc.) to drive awareness, engagement, followers, and marketing qualified leads
    • Maintain the flow of leads to the correct sales reps, as well as keep our CRM clean and up-to-date
    • Write, create, send, and manage demand generation emails to both qualify and nurture leads
    • Work to optimize lead scoring and routing systems for better qualification
    • Expand on current ABM (Account Based Marketing) program
    • Help with audience targeting for paid media, email, and ABM
    • Monitor, track, and report demand generation performance and analytics
    • Work cross-functionally with sales, marketing, and design to produce results

Requirements:

    • Bachelor’s Degree
    • 3+ years of digital marketing or demand generation experience
    • Knowledge of google analytics
    • Experience with Account Based Marketing
    • Proven track record of running lead driving paid media campaigns
    • Experience writing corporate B2B sales emails
    • Strong attention to detail, and time management skills
    • Experience with Hubspot or other similar marketing automation tool
    • Strong work ethic with a high degree of accuracy and creativity
    • Experience working in faced-paced start-up environments and high-growth companies