Director of Product Marketing
New York City, New York
Marketing – Marketing /
US Full-time Salaried /
On-site
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
We are seeking a Director ofProduct Marketing with expertise in adtech, audience targeting, and AI-powered marketing solutions. This individual will play a key role in shaping how Samba TV tells the story of its audience and measurement products—creating clear, compelling differentiation in a dynamic marketplace and driving adoption with brands, agencies, publishers, and platform partners.
Responsibilities
- Define and communicate differentiated product storytelling that highlights the unique value of Samba’s solutions to diverse stakeholders, from agency planners and brand marketers to platform decision-makers and data scientists.
- Monitor and analyze industry trends in audience targeting, AI in advertising, signal aggregation, and privacy legislation, translating insights into positioning and messaging.
- Build a deep understanding of customer needs through market research, prospect engagement, and direct interaction with clients.
- Collaborate with Product Management to provide market feedback, influence roadmap priorities, and define competitive differentiation across identity, AI models, and audience products.
- Create high-impact collateral and sales narratives tailored to agency, brand, and platform use cases.
- Support sales enablement programs by providing messaging frameworks, competitive insights, and materials that empower field teams.
- Contribute to thought leadership initiatives including blog posts, conference content, and analyst briefings focused on AI, audiences, and outcomes.
- Partner with Sales and Partnerships to expand adoption of Samba’s solutions across DSPs, clean rooms, and platform integrations.
- Support execution of go-to-market strategy for Samba TV’s audience and measurement solutions, ensuring commercial readiness and market alignment.
- Reinforce storytelling consistency internally by supporting training sessions and partner education.
Qualifications
- 5–8 years of product marketing experience in Adtech, Martech, or data-driven SaaS, with a strong focus on audiences and ad targeting.
- Proven ability to translate complex AI and data-driven capabilities into clear, differentiated narratives that resonate with technical and business stakeholders.
- Strong understanding of identity resolution, audience segmentation, AI-driven targeting, and measurement models in advertising.
- Demonstrated ability to gather and apply customer insights from research, meetings, and direct engagement to shape positioning and GTM strategy.
- Experience collaborating with Adtech partners such as The Trade Desk, Google, Amazon, Snowflake, Databricks, LiveRamp, or major DSP/SSP platforms.
- Exceptional writing and storytelling skills for both technical and non-technical audiences.
- Strong cross-functional collaboration skills across Product, Sales, Partnerships, and Marketing teams.
- Comfortable operating in a fast-paced, growth-oriented environment with evolving product lines and market dynamics.
- Bachelor’s degree required.
$170,000 - $190,000 a year
Samba TV expects to offer a base salary between $170,000 - $190,000 USD per year for roles to be performed in New York or California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include an annual bonus opportunity, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
req #2122
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
