Director Business Development, Platform Sales

New York City, NY
Revenue – Client Partnerships, Data /
US Full-time Salaried /
At Samba TV, we are on a mission to fundamentally change television viewing for everyone. We are doing this by leveraging our data to enable advertisers to engage and measure TV viewers across all their devices. We have an amazing story with a unique perspective formed by innovative technology.

Reporting into the Head of Platform Partnerships, US we're seeking an accomplished Director, Business Development of Platform sales with a track record of driving explosive revenue growth to join our Revenue team in the North America region. Ideal candidates will come to Samba with a strong consulting, finance, or platform background. Having a consultative approach, paired with strategic leadership, and communication skills will result in success in this position. 

This role will be responsible for leading Samba’s portfolio of programmatic platform partnerships. This will entail strategic selling of Samba’s entire product suite. 


    • Prospect and grow the pipeline of “platforms” (Demand Side Platforms, SSP’s other programmatic platforms, data providers, and measurement providers) that integrate linear and streaming TV data into their products in the United States and Canada
    • Experience selling into the largest advertising technology platforms is important, with an emphasis on the use of data solutions that support targeting, planning, and measurement applications
    • Experience in deal-making that requires the use of identity solutions to support direct digital matching, and the use of intermediaries like LiveRamp and Experian
    • Apply consultative selling skills to help Adtech clients develop solutions that optimize the use of TV data in today's omnichannel marketing ecosystem 
    • Collaborate with Business Development, Marketing, Product, Engineering, Legal and Finance to help architect, negotiate, and close large-scale data, and analytics solution agreements
    • Manage a pipeline of high value opportunities through the Samba Enterprise Sales Process, and document the details using Salesforce
    • Develop effective sales strategies and deliver compelling product demonstrations and sales pitches with the product marketing organization
    • Cultivate and grow relationships with mid-level and senior leadership in target accounts to upsell services year-over-year
    • Collaborate with internal teams, working together to keep projects on track and resolving issues as they arise, connecting the dots between products, clients, and success with their end customers
    • Meet quarterly and annual revenue goals
    • Provide ongoing internal reporting and analysis for accurate revenue forecasting
    • Listen to, identify, and understand prospects’ viewpoint, and tailor communication to meet prospect needs and expectations
    • Suggest product and sales process improvements that will increase sales performance metrics (we want you to have a stake in growing the business)
    • Generate new product ideas and bring actionable client feedback back to product management


    • 10+ years experience in a revenue-focused Business Development or Sales role in advertising, data, measurement/analytics, or AdTech/MarTech SaaS sales working with leading media companies, agencies, brands or platforms
    • A solid understanding of the programmatic and digital landscape, and the use of data within it
    • Sell comfortably in a team-sell format to senior-level executives of adtech and ad measurement platforms
    • Hands-on experience developing and leading multi-level strategic customer relationships driven by successful delivery of high value solutions which have yielded tangible business results (increased revenue, new market penetration, & increased market share)
    • Able to operate comfortably across different client disciplines from Brand Management, Media, Research and Analytics, Data/Marketing Sciences, Product Management, Sales, Technology, Finance, and Corporate Strategy
    • Understand and communicate the “big picture” of advanced segmentation, scoring, analytics, attribution platform, and data solutions
    • Ability to champion new ideas, initiate change, drive innovation, and trust with your clients
    • Intellectual curiosity, attention to detail, high energy, deliberate delivery, and focused on winning, client success, and high growth
    • Proven ability to identify, open, navigate and close solution sales in excess of 6-7 figures within key vertical markets
    • Demonstrated track record of consistently surpassing targets, new business, and overall revenue, and/or profitability goals
    • Working and pragmatic knowledge of various syndicated data offerings; ability to translate data knowledge into tactical and strategic solution frameworks
    • Ability to sell, negotiate, and close business in English, plus one or more of German, French, Spanish, or Italian is an added bonus
    • Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience
    • Desire to collaborate internally to improve and execute on deliverables, process, and output across multiple time zones 
$140,000 - $150,000 a year
Samba TV expects to offer a base salary between $140,000 - $150,000 per year for roles to be performed in New York; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
#LI-AH1 Req ID: 11239

Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

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