Director of Product Management, Outcomes
New York City, New York
Product – Product Management Office /
US Full-time Salaried /
On-site
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
Samba TV is seeking a highly strategic and experienced Director of Product Management to lead the evolution of our Outcomes measurement solutions into a comprehensive, global suite of capabilities. This role is critical to Samba's Activation Go-To-Market (GTM) vision, which aims to transform the company from a transactional media activation entity into a strategic partner for brands and agencies deeply involved across the entire campaign lifecycle: Plan, Activate, and Measure (PAM).
As Director of Outcomes, you will be responsible for defining and executing the product strategy that positions Samba's Outcomes Measurement Platform, as a core enabler and driver of growth for the Activation business. You will work to integrate Outcomes seamlessly with Audience and Planning within the PAM framework. This role requires a deep understanding of the measurement landscape, the needs of various customer types including media buyers, publisher resale partners, and agency customers, and the ability to drive product innovation in a complex, data-driven environment.
Key Responsibilities:
- Product Vision & Strategy: Define and lead the near- and long-term strategy for Samba’s global Outcomes platform, ensuring alignment with GTM priorities.
- Roadmap Ownership: Drive the product roadmap across key initiatives including platform extensibility, clean room solutions, bundled offerings, streaming integration, automation, and internationalization. Collaborate closely with Engineering, Data Science, and cross-functional partners.
- Measurement-Led Activation (MLA): Advance campaign analytics to in-flight, outcome-based activation by integrating measurement into audience creation workflows.
- CPO & Performance-Based Products: Develop offerings that support Cost Per Outcome and guaranteed reach models, leveraging self-optimizing segments and unified activation-measurement workflows.
- Customer & Use Case Growth: Expand the platform to serve brands, agencies, platforms, and channel partners. Prioritize high-impact use cases across key verticals.
- Data & Methodology Integration: Ensure seamless use of diverse data sets—including first-party, contextual, and viewership—while aligning with audience and measurement methodologies.
- Clean Room Enablement: Support outcome measurement using clients’ first-party data via Samba’s clean room integrations, including BYOO (Bring Your Own Outcome) use cases.
- Market Enablement: Collaborate with Product Marketing to streamline messaging, packaging, and training to drive adoption and sales success.
- Global Expansion: Support international rollout by addressing local data requirements and aligning with regional GTM strategies.
Qualifications:
- Proven experience in product management within the ad tech or digital measurement industry.
- Experience developing and launching measurement or analytics products, particularly those related to campaign outcomes, conversions, or business results.
- Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, agencies, and brands.
- Familiarity with various measurement methodologies.
- Experience working with large datasets and collaborating with Data Science and Engineering teams.
- Ability to translate complex technical concepts into clear, concise product strategies and market messaging.
- Experience working with global teams and understanding different market needs (e.g., US vs. UK/EU).
- Excellent communication and stakeholder management skills.
Desired Skills:
- Experience with Clean Room technologies.
- Familiarity with AI/ML applications in measurement or audience optimization.
- Experience with white-labeling or gray-labeling platform solutions for agencies.
$220,000 - $240,000 a year
Samba TV expects to offer a base salary between $220,000 - $240,000,000 per year for roles to be performed in New York or California; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
