VP of Product Marketing Position Description

About the position: 

Vice President, Global Product Marketing

Saviynt is looking for a leader for our product marketing who has a track record of building and scaling SaaS & Cloud global product marketing programs from the ground up and measuring their results by revenue. 

Responsibilities:

Drive product marketing direction for Saviynt Enterprise Identity Cloud Platform and the solutions that are built to maximize the power of our converged platform.  Collaborate with Product Management and the leaders for each “product line” to then create go to market plans with other marketing functions of demand gen, corporate marketing, partner marketing and customer marketing.

Develop and activate Saviynt’s core use case messaging and positioning. Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research findings, industry analyst interactions and competitive findings.

Understand key market trends in Cloud and SaaS solutions, Identity Governance and Administration, Privileged Access Management, Third party or extended workforce access management, application access governance, data access management and the purchase decision making processes around these solutions.

Have a strong understanding of customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for Saviynt’ product offerings.

Take that understanding and educate our sales teams and the market about Saviynt’s core technical value offerings through multiple collateral such as demos, white-papers, workshops, presentations and technical blogs, driving views of that content. Work with marketing on broad-based content for the web, social media, press and other vehicles 

Understand the key personas that purchase our solutions and develop value propositions, benefits, and outcome messaging for them.

Understand use cases and business needs around our solutions for industries or verticals of, namely, financial services, insurance, banking, retail, healthcare, manufacturing, supply chain and logistics.

Be able to translate our customer outcomes into business value and help develop tools and marketing that educates prospects on our business value metrics

Educate sales, product management, marketing teams and the partner channel about competitive landscape and competitor offerings. Collaborate closely with Sales Enablement and Pre Sales teams.

Lead analyst relations strategy and interactions with key industry analyst firms.

Nurture and leverage relationships with thought leaders, influencers and key strategic customers and partners to help increase market awareness about Saviynt.

Define team’s strategy, budget, hiring and OKR’s to build and measure team results.

Provide input about product priorities and goals to Product Management.

Use customer, partner and competitive research to influence product strategy and drive effective messaging.

Develop and own product positioning, messaging and value propositions that differentiate our solutions in the marketplace.

Craft engaging audience-specific content, including, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.

Conduct ROI/TCO analysis and develop content.

Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.

Enable and support sales and channel enablement with tools and training. 

Handle annual merit review and long-term career goals. 

Requirements

10-15 years of experience in product marketing and related marketing functions in the software industry, preferably within an area of Identity security or cyber security.

8-10+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders.

Experience building trusted relationships with executive sponsors and end users.

Technical background or clear understanding of Saviynt’s solutions

Experience with enterprise Software-as-a-Service offerings a plus.

Experience supporting an Integrated GTM motions that includes sales, channel and services partners, strategic alliances and technology eco-systems.

Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment.

Able to coordinate across many teams and perform in fast-moving startup environment.

Proven experience being self-directed and working with minimal supervision.

Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers.

Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.

Uses data to measure results and inform decision making and strategy development.

Excellent spoken and written English.

At a VP level, expectations include the ability to work with CMO and:

● Build Effective Team

● Develop Talent

● Drive Measurable Results