Program Manager

New York
Management /
Full-time /
On-site
Technical Program Manager

FinTech (Small Business Loans Lending) Marketing Technology & Personalization Programs
About the Role as Program Manager, you will oversee a portfolio of sales and marketing technology and personalization initiatives, ensuring strategic alignment, coordinated execution, and measurable business impact. You’ll partner with sales, marketing, data science, operations, engineering, and leadership to translate strategic goals into actionable project plans, drive requirements development, and deliver solutions on time and within budget.

Key Responsibilities
Program Oversight & Strategy:
-Define and maintain program roadmap, objectives, and success criteria across multiple concurrent projects.
-Business Analysis & Requirements: Lead business analysis workshops, capture detailed requirements, and translate them into clear user stories and functional specifications.
-Cross-Functional Coordination: Orchestrate collaboration among sales, marketing, data science, operations, engineering, and external vendors to ensure seamless execution.
-Stakeholder Management: Act as a primary point of contact for executives and business stakeholders, providing regular status updates, risk assessments, and decision support.
-Strategic Planning: Align program goals with organizational strategy, identify dependencies, and adapt plans to changing priorities.
-Governance & Reporting: Establish governance frameworks, track KPIs (e.g., ROI, engagement lift, project velocity), and produce executive-level dashboards and presentations.
-Risk & Issue Management: Proactively identify risks, develop mitigation strategies, and escalate issues as needed to keep programs on track.
-Process Improvement: Drive continuous improvement in program management practices, including Agile methodologies, tooling, and documentation standards.

Basic Qualifications
-5+ years of program or project management experience, preferably in sales and marketing technology, CRM, or personalization domains.
-Proven expertise in business analysis, requirements elicitation, and strategic planning. Strong stakeholder management skills, with experience presenting to executive leadership.
-Solid understanding of sales and marketing technology stacks (e.g., Marketo, Salesforce Marketing Cloud, HubSpot) and personalization frameworks.
-Demonstrated success managing multiple projects simultaneously, on time and within budget.
-Proficiency with program management tools (e.g., Jira, Asana, MS Project) and Agile/Scrum practices.
-Excellent communication, facilitation, and negotiation skills.

Nice to Have
Experience in FinTech or SaaS environments. Familiarity with AI/ML-driven personalization techniques and analytics tools (e.g., Optimizely, Google Analytics). Certifications such as PMP, PMI-ACP, or similar. Knowledge of data privacy regulations (GDPR, CCPA) and compliance considerations.

Why You’ll Love SBG Funding
Lead transformative programs that shape the future of AI-driven sales and marketing at a mission-driven FinTech scale. A culture that champions OwnershipCustomer Obsession, and Deliver Results. Competitive compensation, flexible work arrangements, and opportunities for professional growth.