Director of Marketing

Palo Alto, CA
Marketing
Full-time
At Scaled Inference our mission is to enable enterprises to reach their ultimate potential in the marketplace through the power of AI. Our flagship product Amp.ai is the first autonomous optimization platform that can drive sustained exponential business growth at any scale, offering unprecedented versatility and ease of deployment.  We’re looking for versatile, talented individuals who align with our culture and vision to join us in bringing this innovative technology to market.

As the Director of Marketing, you will be responsible for managing an integrated set of worldwide marketing initiatives across digital and traditional marketing channels.  You will be involved in providing marketing leadership in collaboration with our sales, product, and engineering teams, effectively creating and executing marketing programs that drive highly effective and efficient customer acquisition, brand building, and awareness.

Responsibilities:

    • Own the creation and execution of successful marketing programs to developers, marketing executives, growth leaders, and other customer prospects involved in optimization and experimentation
    • Drive SEO strategy and execution for demand generation and brand awareness campaigns across all digital and offline channels
    • Manage marketing mix, and budget allocations, to ensure highest return on spend
    • Drive our branding and positioning into our website, collateral, and other customer facing channels and assets, ensuring consistent content and website messaging
    • Document and publish examples of Scaled Inference’s value proposition through customer use cases and case studies
    • Manage our nurture campaign utilizing Pardot and other platforms to stay top of mind with prospects, track responses to campaigns, and improve campaign efficacy

Requirements:

    • 4+ years of marketing experience at a SAAS company (startup experience preferred)
    • Bachelor’s degree in Marketing or related field
    • Experience at executing complex integrated marketing programs across all types of channels
    • Experience leveraging common marketing tools to drive initiatives
    • Well-versed in marketing measurement/reporting techniques and ability to work with analytics teams to improve reporting and visibility
    • Experience with developing events strategy and execution of events is a plus
    • Content and collateral creation and/or management of contractors to produce content and collateral is a plus