Director of Marketing

Palo Alto, CA
Marketing
Full-time
At SI we are building Amp.ai, the world’s first autonomous AI platform for self optimizing software. The Amp.ai console offers a new paradigm within Machine Learning, making it truly seamless, and accessible for applications. Our product offers unprecedented versatility, ease of deployment, and we’re looking for versatile, talented individuals who align with our culture and vision to join us in bringing this innovative technology to market.

As our Director of Marketing, you will be responsible for managing an integrated set of worldwide marketing initiatives across digital and traditional marketing channels.  You will be involved in providing marketing leadership in collaboration with our sales, product, and engineering teams, effectively creating and executing marketing programs that drive highly effective and efficient customer acquisition, brand building, and awareness.

Responsibilities:

    • Own both the creation and execution of successful marketing programs to developers, marketing executives, growth leaders, and other customer prospects involved in optimization and experimentation
    • Responsible for managing Scaled Inference’s digital and traditional marketing campaigns
    • Create content (datasheets, case studies, blogs, content for websites), lead the development of tech white papers, and publish broadly
    • Drive awareness and understanding of the value proposition of Scaled Inference’s product through multi-channel campaigns, from strategy to execution
    • Document and publish examples of Scaled Inference’s value proposition through customer use cases and case studies
    • Manage marketing mix, and budget allocations, to ensure highest return on marketing spend
    • Own the development and execution of webinars, highlighting the Scaled Inference value proposition to customer prospects
    • Manage our nurture campaign utilizing Pardot and other platforms to track responses and campaign efficacy
    • Manage social media for Scaled Inference
    • Own and manage the Scaled Inference website (content, features, etc.)
    • Develop and execute on an events strategy
    • Develop relationships with press and analysts

Requirements:

    • 4+ years of marketing experience at a SAAS company (startup experience preferred
    • Bachelor’s degree in Marketing or a quantitative discipline (Mathematics, Economics, Finance, etc.) is preferred
    • Experience in developing simple, consumer-oriented messaging and positioning for a technical product based on market research and insights
    • Experience at executing complex integrated marketing programs across all types of channels
    • Experience leveraging common marketing tools to drive initiatives
    • Well-versed in marketing measurement/reporting techniques and ability to work with analytics teams to improve reporting and visibility
    • Strong data analysis skills and a passion to drive program performance