Director of Marketing
San Francisco, CA
Growth /
Full-time /
Remote
Job Summary
The Director of Marketing is a key leader partnering with the Executive Team. You will lead our marketing and brand efforts across our website, podcast, email, PR, social media, design, and much more, helping shape the futures of thousands of students who will one day be investors managing billions of dollars. You will work closely with our C-Suite to make SOF a well-known sought-after leader spearheading the future of finance. This is a tremendous opportunity to invigorate the brand, grow the resources, and deepen the impact of an organization making a systemic impact on the world.
About Scholars of Finance
Scholars of Finance is a rapidly growing organization on a mission to inspire character and integrity in the finance leaders of tomorrow. We seek to solve the world’s largest problems by investing in undergraduate students through leadership development, mentorship, and the active support of purpose-driven finance executives and investors.
Our members then join top firms, funds, and a life-long support community that empowers them to spend their careers serving the greater good using the biggest lever in the world: finance. Since hiring our first staff in 2019 we’ve raised more than $4M and brought together 600+ executives to impact 2,000+ students across 35 universities, and we’re just getting started.
We’re a close, motivated team with a big vision of a future where all finance leaders steward the world’s capital to serve the greater good. We are fortunate to be backed by world-class partners like Goldman Sachs, Blackstone, and Piper Sandler, and are being advised by titans in the industry, like Teri List, Board Director at Microsoft, and Joe Martinetto, the Chief Operating Officer of Charles Schwab.
What You'll Do
- Curate and publish creative content across a variety of digital marketing channels
- Manage communications schedules with both students and finance professionals to maximize engagement without fatiguing our stakeholders
- Evolve and protect the brand, making our brand more powerful and resonant while ensuring consistency across assets and platforms
- Produce and syndicate our biweekly podcast by coordinating guest recordings and working with our contracted production agency
- Create integrated marketing campaigns to promote national events and initiatives
- Manage social media content and followership on Instagram, LinkedIn, and other potential social media platforms
- Work directly with student leaders at chapters of Scholars of Finance to empower them for successful marketing efforts on their campuses
- Analyze post insights/interactions and implement changes to continue driving Scholars of Finance’s image/brand forward
- Come up with creative ways to engage with the followers of Scholars of Finance on a national and chapter level
- Work with our front-end engineering team to improve the overall experience of the website and ensure that it’s on-brand with all other marketing materials
- Drive the creation and distribution of our quarterly CEO newsletter
Transformation You’ll Drive
- Develop SOF from a growing brand to a household name among current and future finance professionals that signifies character, integrity, altruism, and high-performance
- Work with our technology, development, and member success teams to create and execute marketing strategies that propel SOF into our next phase of growth
- Scale our marketing efforts and systematize them to 10x how much impact we have with the resources we deploy
What You'll Need - Foundational Skills
- 2-5 years of work experience
- BA/BS or equivalent with a strong academic record and degree with an emphasis in marketing or communications
- Experience analyzing, building, and running excellent marketing campaigns; understanding of brand strategy, marketing research, and web/social analytics
- Strong critical thinking skills; you can identify opportunities, anticipate challenges and gaps, and contingency plan accordingly.
- Ability to effectively research and recommend marketing strategies, tactics, communication timelines, and resources needed
- Experience managing key partnerships, email campaigns, and other key channels to increase stakeholder awareness and engagement
- Experience planning & managing complex communication schedules
What You’ll Need - Leadership and Management
- Adept at driving go-to-market strategies and quarterbacking complex cross-functional launches and campaigns
- Skilled at driving results--managing the input of a variety of team members. You can run multiple workstreams to which students, part-time employees, contractors, and senior executives contribute.
- You possess sophisticated verbal and written communication and interpersonal skills; you build strong followership among your teammates; people receive messages from you and it brightens their day; they smile when they see your name in their inbox.
- Ability to work independently and take ownership of outcomes while prioritizing and juggling multiple projects in a deadline-driven environment
What You'll Need - Mentality for Success
- Love for our mission and passion for helping us transform the lives of as many students as possible
- An interest in finance as a force for good and commitment to developing ethical & morally sound leaders
- An unwavering commitment to quality with extremely high attention to detail
- A desire and willingness to contribute beyond your job description. You’re ready to do whatever it takes to push the mission forward.
- Humility to be both a leader and a “do-er.” After building a strategy, you’ll roll up your sleeves and do whatever it takes to get it done.
- Courage to challenge the status quo when logic and reason require it. Is something broken? Fix it.
High-Value Nice-to-Haves
- Experience researching, developing and launching new products
- Experience testing & iterating communication strategies
- Experience working with teams in multiple cities & multiple time zones
- Ability to work remotely in San Francisco, New York, LA, Miami, Chicago, or Austin
- Experience directly managing others, working within, leading, and growing nimble teams
