Brand Manager
New York, New York /
Marketing – Brand Marketing /
Full-Time
/ Hybrid
Collaboration and innovation, while staying humbly open are at the root of our identity. At Sendinblue, we are a growing and diverse team with offices across France, India, Germany, Austria, US/Canada and more.
Headquartered in Paris, Sendinblue is the European leader in digital marketing software. Our service provides the ultimate Sales & Marketing toolbox: email, SMS, Facebook ads, chat, CRM, and more in one single SaaS platform. Our mission is to empower organizations with the tools they need to build strong customer relationships while driving long-term success.
As the recipient of the 2022 Best in Biz SMBs and 2023 Built In Best Places to Work awards, we truly value creating a space where our team members and clients feel that they are heard and respected. If you’re looking for a fast-paced and exciting environment where your potential for growth and development is unlimited, then we look forward to meeting you soon!
We are opening our new Manhattan office in April and searching for someone who is energetic, self-driven and looking to grow with our US Sales and Marketing team.
We are looking for our Brand Manager in the US market who will be working within the North American team and the Marketing team (+50 team members). You will report to the Head of the Global Brand and you will work in very close collaboration with our CEO of North America and Global PR & Communications Manager in order to increase brand awareness & favorability in the US market and to ensure brand consistency across all teams and channels. You will be responsible for managing all US events (in person and digital), developing and executing paid media campaigns, owning the influencer strategy, and coordinating global campaigns with the other brand managers.
We are looking for someone with an entrepreneurial spirit, who gets things done and an inherent motivation to constantly find new, creative, ways to amplify our branding efforts. This is an incredible opportunity to drive tangible impact in a fast-growing SaaS scale-up. In this position, you will work closely with multiple teams here at Sendinblue.
As a Brand Manager, you will:
- Create and implement a local brand activation strategy (channels, messaging, budget) for the US and NAM markets aligned with the NAM CEO and the global brand strategy.
- Plan and own the execution of organic and paid brand awareness campaigns, mainly digital (e.g. podcasts, influencers, advertorials, newsletter ads), to meet KPIs and achieve a positive ROI.
- Events: Select and organize both virtual and in-person events in close collaboration with the revenue team (trade shows, customer meetups, digital conferences) while ensuring impact and ROI.
- Understand the needs, wants, and goals of our US and NAM customers and tailor campaign efforts accordingly.
- Ensure that tone of voice messages, visual elements, and overall story the tone of voice are adapted to the US market and well understood internally. Keep up to date with digital campaign programs and trends, understand audience behavior and serve as a champion for the NAM.
What will contribute to your success:
- At least 4 years of work experience as a Brand Manager or similar field, preferably in a B2B SaaS business.
- Degree in marketing, communications or a related field is a plus.
- Proven ability to develop impactful marketing strategies and communicate recommendations to executives.
- Outstanding communication and relationship-building skills.
- Ability to thrive in a fast-paced, changing SaaS environment.
- Experience in identifying target audiences and devising unique content & effective campaigns.
- Good understanding of the full marketing mix.
- A creative mind paired with data-driven thinking. Up-to-date with the latest trends and marketing best practices.
What we offer:
- Remote work options
- Visit our global offices via Interoffice Trip Program
- Bi-Annual Global Team Building Trip
- Health/vision/dental benefits - Employer-sponsored
- Employee Share Ownership Plan
- Lunch on us! Monthly lunch-stipend
- Public transportation stipend
- Parental leave top-up (up to 22 weeks)
- Simple IRA with employer contribution match
- Opportunities for professional development
- Work with an international and collaborative scale-up in a hyper-growth environment
- Tons of fun team-outings/activities and more!
$85,000 - $94,000 a year
#LIRemote
Sendinblue puts diversity and inclusion at the heart of its values. We examine all applications with treatment based on equal skills and applying the principles of non-discrimination.
Sendinblue values work-life balance and offers flexible working hours and remote work. Most of our teams will be working mostly remotely and others will follow a hybrid model depending on the nature of the job. This policy is based on a mutual understanding between the Head of, Managers, and Team Members
