Web3 Marketing Director
New York
Marketing /
Full-Time /
Remote
Who is Serotonin
Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences.
About the role
Serotonin is seeking an experienced Marketing Director to define and oversee marketing strategy for some of the most high-profile companies in both the blockchain and traditional enterprise space. This person will lead strategy and execution on their client book or be the right hand to an existing head to ensure that they are bringing a compelling story to market — one that engages and activates their core audience. The ideal candidate should have 7-10+ years of experience leading marketing and communications efforts for early and growth-stage technology companies, and should be extremely well versed in the web3 ecosystem. Agency experience is required.
Responsibilities
- Manage 4-6 client relationships for Serotonin, working across clients and with internal client teams to deliver high quality marketing strategy, campaigns, and results
- Collaborate with the client team to define key marketing objectives, establish KPIs, and develop strategic marketing plans aligned with long term business goals.
- Build a relationship with key client stakeholders and take on ultimate responsibility for the health of the client relationship
- Get hands on with clients, taking on ad hoc projects to meet expectations
- Collaborate and manage cross functionally across PR, Content, Marketing, Growth, Event teams.
- Be a true partner & take ownership of the client's brand, making decisions that are best for the client and their success
- Be able to appropriately adapt the clients’ messaging and strategy to a constantly changing ecosystem
- Manage the clients’ marketing budget effectively, ensuring optimal allocation of resources to achieve desired outcomes.
- Oversee Public Relations efforts and ensure consistent execution / alignment with key messaging
- Oversee content & social strategy and development
- Oversee growth campaigns, paid and owned media
- Ensure accounts are effectively staffed and client deliverables are consistently met
- Monitor and report to Serotonin & client on the performance of marketing campaigns, using data and analytics to drive continuous improvement and optimize ROI
- Represent Serotonin at industry events, conferences, and networking opportunities to enhance our visibility and reputation within the market
- Stay informed about emerging trends, technologies, and best practices in marketing, and integrate relevant insights into our strategies and processes.
Requirements
- 7-10+ years experience as a Marketing Director or similar role
- Experience working in or using crypto / blockchain.
- (Bonus: Experience working in an agency environment)
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans
- Experience working with emergent technology brands and businesses
- Exceptional and excellent communication skills, both written and spoken
- A proven track record of successful campaigns and announcements with examples
Benefits
- Competitive Salary
- Health Insurance (US Based)
- 401(k) - (US Only)
- Remote work environment
- Maternity/Paternity leave
Application & Consideration Process:
To apply for the position of Marketing Director at Serotonin, please submit your resume outlining your Web3 qualifications, relevant experience, and why you are passionate about joining our team. Please note that there is an assignment & presentation component embedded within this interview process.
We look forward to reviewing your application and potentially welcoming you to Serotonin.
$115,000 - $150,000 a year
