Communications and Marketing Coordinator – The Hustle Reality TV Show
Abuja, Nigeria
Programs – Africa - West /
Full Time - Local /
On-site
Location: Abuja (with frequent travel to Sokoto, Katsina, and Zamfara States, Nigeria)
Duration: 24 months
Reports to: Reality TV Show Manager (Producer)
Project Title: The Hustle – Reality TV Show
Organizational Background
Search for Common Ground (Search) is an international non-profit organization that promotes the peaceful transformation of conflict. With headquarters in Washington, DC, and Brussels, Belgium, Search works in over 30 countries globally to build sustainable peace through cooperation, dialogue, and inclusive development.
Project Background – The Hustle
The Hustle is an innovative, youth-focused reality TV show designed to reshape perceptions of young people in North-West Nigeria by showcasing their entrepreneurial capabilities, collaborative leadership, and social contributions. Funded by the European Union, the show aims to amplify positive youth narratives, promote economic empowerment, and foster social cohesion in Sokoto, Katsina, and Zamfara States. Through compelling, entertainment-based storytelling on national broadcast and digital platforms, The Hustle will showcase youth-led innovation while tackling root causes of conflict, exclusion, and poverty.
Position Summary
The Communications and Marketing Coordinator will be a key member of The Hustle project implementation team, responsible for designing and executing a strategic communications and marketing plan that elevates the show's visibility, public engagement, and social impact. The Coordinator will oversee branding, media relations, digital engagement, and audience development efforts across Sokoto, Katsina, and Zamfara States and beyond.
Working closely with the Reality TV Show Manager, media partners, and project stakeholders, the Coordinator will manage content creation, online and offline campaigns, and ensure consistency of messaging across platforms. The role also includes leading the show's media outreach, building partnerships with journalists and influencers, managing public relations events, and overseeing the production and dissemination of promotional materials. The Coordinator will collaborate with Results Studio in ensuring strategic alignment between communication outputs, the show’s core objectives, and the project's broader peacebuilding and youth empowerment goals.
Key Responsibilities
- Develop and implement a comprehensive communications and marketing strategy for the TV show.
- Lead content planning and oversee the production of multimedia promotional materials.
- Manage social media strategy and execution, ensuring regular engagement and performance tracking.
- Coordinate media relations and public engagement activities, including press releases, interviews, and media briefings.
- Ensure strong branding and visual identity across platforms and materials.
- Collaborate with production and field teams to ensure accurate and inspiring storytelling.
- Monitor and evaluate communication effectiveness and propose adjustments for improvement.
- Manage relationships with PR agencies, digital influencers, and broadcast/media outlets.
- Support campaign development and audience growth across TV, radio, and digital channels.
Qualifications and Experience
- Bachelor's degree in Communications, Marketing, Media Studies, or a related field (Master’s preferred)
- At least 5 years of progressive experience in communications and marketing, preferably in media, entertainment, or development.
- Demonstrated experience managing multi-platform campaigns (TV, radio, digital).
- Proven skills in brand development, media engagement, and public relations.
- Experience working with production teams in high-profile or public-facing initiatives is an advantage.
- Familiarity with North-West Nigeria context and youth-focused messaging is an added asset.
Core Competencies
- Strategic thinking and planning
- Excellent written and verbal communication skills
- Digital and social media proficiency
- Strong organizational and project management abilities
- Creativity and content development
- Cultural sensitivity and commitment to diversity
- Team leadership and mentoring
Other Requirements
- Willingness to travel frequently to project locations in Sokoto, Katsina, and Zamfara.
- Commitment to the mission and values of Search for Common Ground.
- Ability to work under pressure and manage competing priorities.
To apply:
Interested candidates should send the following to our Career Portal.
Current resume
Cover Letter (which includes expectations of compensation and projected start date)
Please note that the system only has the functionality to upload two documents per application. Incomplete applications will not be accepted.
Applications will be reviewed on rolling basis while deadline for submission of applications is May 22, 2024. Anticipated start date of this position is June 16, 2025.
Only applicants invited for an interview will be contacted. No phone calls, please. Please see our website: www.sfcg.orgfor full details of our work.
Note: This position is only open to Nigerian nationals.
Only applicants invited for an interview will be contacted. No phone calls, please. Please see our website: www.sfcg.org for full details of our work.
