Director of Growth Marketing (Remote or Hybrid)

Remote /
Marketing /
Full-time
The Sheryl Sandberg & Dave Goldberg Family Foundation works to build a more equal and resilient world. We bring people together to support each other through three key initiatives: LeanIn.Org, OptionB.Org, and the Dave Goldberg Scholarship Program.
 
We are looking for a Director of Growth Marketing to join our team. The ideal candidate is a strategic e-commerce marketer who understands how to acquire, retain, and cross-sell consumers online across the entire customer journey. This marketer brings a powerful retail instinct, understanding how to position and sell our value proposition in an engaging way, and balances brand and performance metrics. The ideal candidate thrives on "cracking the code" to uncover opportunities, optimize websites, lead experiments to test/learn, and scale tactics to unlock growth.
 
This newly created position reports to the VP of Marketing and is a member of the marketing leadership team. In addition, this leader regularly engages with cross-functional partners and a website agency. 
 
If you are a resourceful self-starter that thrives on the opportunity to build demand and make a difference in the world, we'd love to meet you!

Due to COVID-19, our team is working remotely (on PDT hours) through June 2022. This full-time position is open to remote or hybrid work out of our Palo Alto, CA office. For people who work in-person, we'll maintain our standard schedule of three in-office and two work-from-home days.


Responsibilities

    • Build and optimize our funnels to drive consumers to engage and adopt our programs across the customer journey. Develop learning agenda, roadmaps, and experiments, such as landing page optimization, messaging, and UX to optimize conversion and other key metrics. 
    • Lead website management with internal & external resources. Audit current websites against needed business capabilities, potentially replatform and build a website for an exciting new program launching Q1’23.
    • Manage paid advertising efforts across key platforms: FB, IG, Linked In, and others. Collaborate with cross-functional partners to optimize creative, copy, and audiences. Lead, coach, and develop a team of marketing professionals. Work closely with the VP to nurture the team and grow capabilities.
    • Support go-to-market for B2C and B2B initiatives. Implement programs to build demand and cross-sell/up-sell across consumer touchpoints.
    • Design and roll out marketing levers such as lead generation, referrals, and affiliates. Optimize programs to drive effectiveness and efficiency across channels. Continually improve initiatives to acquire customers, nurture prospects, and maximize lifetime value.
    • Ensure our strategic approach fits our intersectional framework. Integrate diverse perspectives into our campaigns and websites.
    • Work with our agency partners to build strong, cohesive websites from design to development.
    • Represent the Voice of the Customer to ensure initiatives deliver a good customer experience and are rooted in consumer insights. 
    • Analyze and monitor performance to ensure that we are on track to deliver objectives. Develop insights and apply them to future projects. Develop monthly reports to communicate progress.
    • Work seamlessly with direct reports, creative, communications, partnerships, program, brand and B2B marketing, and others to foster a spirit of collaboration.

Requirements

    • The ideal candidate will possess the following skills and attributes:
    • Passion for missions of Lean In, Option B, and the Dave Goldberg Scholarship Program
    • 10+ years of related marketing experience in e-commerce or relevant industry. Multi-faceted marketing skills with depth in Growth Marketing. Operates as a "big picture" strategic thinker as well as an equally strong "doer."  
    • Experience managing and optimizing the funnel. Proven experience using experiments to optimize critical metrics.
    • Deep familiarity with metrics including CAC, CPL, CPC, CPM, LTV, and ROAS. Adept at using core tools such as Google Analytics, HotJar, and Asana.
    • Strong quantitative skills to analyze and synthesize raw data, draw conclusions, and develop actionable recommendations.
    • Experience creating inclusive, culturally aware marketing campaigns that speak to diverse audiences
    • Excellent communication in written and verbal formats. Strong ability to write and provide strong rationales for courses of action. Effective presenter with groups small and large.
    • People management experience. Demonstrated ability to effectively coach, develop and motivate direct reports
    • Quick learner who works well independently and also seeks a collaborative approach to problem-solving.
    • Ability to inspire, engage and maximize talent to get the best outcome from the team
    • Embraces ambiguity, prioritizes efficiently, communicates early, and ultimately gets it done in a lean environment.
    • Team-oriented; willing to take on responsibilities outside of immediate scope when needed 
    • Thrives on new challenges
    • Available to consistently work PDT hours

Bonus Skills

    • Past experience working in consulting, or service businesses.
The Sheryl Sandberg & Dave Goldberg Family Foundation is committed to Equal Employment Opportunity without regard for age, race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion. It’s important to us that people of all identities and backgrounds see themselves represented and included in our work, so we actively encourage people of all identities and backgrounds to apply.