Marketing Lead

Eastern United States /
Product – Marketing /
/ Remote
Based in San Francisco with offices in Stuttgart, Germany, Shaper was founded in 2012 with a mission of developing a revolutionary line of computer-augmented power tools, beginning first with a handheld CNC router called Origin. Today, Shaper supports thousands of woodworkers and craftspeople around the globe with an expanding line up of products from power tools to design software.

Shaper is looking for a Marketing Lead to work directly with Shaper’s Head of Marketing. You’ll be joining an experienced global marketing team based in San Francisco, New York, and Stuttgart, Germany. The Marketing Lead will be responsible for managing some of our ongoing campaigns in areas such as: social media, Shaper ambassadors, and education, as well as assisting the Head of Marketing on upcoming initiatives.

The Marketing Lead position requires a mix of strategic and creative thinking, the ability to work in a fast-paced environment, and someone who isn’t afraid to dive in head first. This is a hands-on position. We’re specifically looking for someone to work East Coast hours and help bridge our global team time difference between San Francisco and Germany. 

You’ll work on programs like:

    • Social Media
    • Promotions
    • Shaper’s education initiative
    • Shaper Ambassadors
    • Email marketing and automation

About You:

    • 4+ years working in marketing, with at least 2+ years experience working in a product marketing capacity
    • Based on the East Coast
    • Deep understanding of the marketing process from before product launch through delivery
    • Ability to think strategically
    • Knowledge of the digital advertising process and experience working with digital ad agencies
    • Fully capable of managing smaller campaigns (social media, influencers, contests, etc) from start to finish
    • Comfortable crafting emails and offering design feedback


    • Deep understanding of social media marketing, Instagram, Facebook, TikTok
    • Deep understanding of email marketing with experience in CRM clients like Hubspot or Mailchimp
    • Experience updating landing pages using tools like Wordpress or other content management systems
    • Experience with Google Analytics, including the ability to generate reports and develop key takeaways
    • Experience working with campaigns on YouTube 

Nice to have:

    • You're a creative writer
    • A passion for woodworking
    • Experience with digital fabrication
    • Comfortable holding a camera or being in front of a camera
    • Past experience marketing to educators

What we offer:

    • Take what you need vacation and sick leave policy
    • Generous medical, dental, and vision benefits
    • Generous parental leave
    • 401k plan with matching
    • Employee discounts on Shaper’s products and our partner brands

Salary Range:

    • Base: $80-$129K
    • Range is base pay only and does not include potential annual performance bonus nor benefit value
    • Total comp may be higher or lower depending on experience level and location (if remote)
Important Note:

Although we do our best to list everything we are looking for in a candidate, we are very likely missing skills and/or attributes that could make you a great fit for the role. Research has shown that women and other marginalized groups are less likely to apply if they don’t clearly meet every requirement. This means we both might miss out on a great opportunity—it never hurts to take a chance and apply!