Senior Programmatic Strategist

New York /
Programmatic Strategy /
Full-time
Sharethrough is disrupting the legacy digital advertising supply chain as the first ad exchange to auto-enhance every standard impression by rendering a higher-performing ad that dynamically fits into any placement on any site. Our technology and approach enables advertisers to see substantial campaign performance improvements and cost savings using the same standard video and display creative as well as the buying workflow they use with standard exchanges.  The Sharethrough Exchange (STX) powers over 225 billion monthly impressions and is integrated with more than 30 of the world's largest demand side platforms, enabling buyers to efficiently achieve their marketing objectives at scale.  

Sharethrough is looking for a detail oriented Programmatic Strategist to ensure success for our native content distribution campaigns. Your primary function will be campaign strategy and execution via the Sharethrough platform. You’ll have the opportunity to dive into troubleshooting and optimizations as well as work closely with product on new features and roll outs. You’ll be the go to expert for all topics pertaining to our programmatic client’s success, and should feel comfortable building out educational trainings accordingly.

About the Role

    • Be the Native expert for running campaigns programmatically with Sharethrough
    • Offer recommendations and insights on how to improve their campaigns
    • Promote trading expertise and autonomy throughout campaign setup and duration of campaign lifecycle, while providing ongoing support
    • Be a point of escalation for the execution of SFA troubleshooting 
    • Own and run campaigns that require testing advanced or new functionality
    • Offer technical solutions, generate documentation, and disperse both internally and externally
    • Setup and launch each campaign in the designated media buying platform
    • Analyze campaign objectives vs. performance data and identify strategies for maximizing campaign success
    • Provide ongoing detailed reports and insights on campaigns

About You

    • 3-5 years experience managing online advertising campaigns via programmatic platforms (DSP)
    • Deep understanding of programmatic, adtech, self serve, DSPs, SSPs, PMPs
    • Familiarity with major DSPs and how they function
    • Strong analytical, problem solving, and troubleshooting skills
    • Solid understanding of conversion tracking
    • Experience with optimization, attribution and other facets of the adtech industry
    • Strong familiarity with large data sets and data manipulation 
    • BS/BA or equivalent

What's In It For You?

    • Competitive compensation packages
    • Generous group health insurance plan
    • Access to the virtual healthcare platform
    • Access to the company's stock option plan
    • 16 days of vacation per year, which increases with seniority at the company
    • 3 paid Caring days
    • 1 paid volunteer day
    • Offices closed during the holidays
    • Wellness allocation of $840 per year (for gym memberships, sportswear, etc.)
    • In-house training programs on our company and industry
    • Encouragement and funding of continuing education and training
    • Very active social committee and free online sports classes
    • Access to a tool that measures your engagement and job satisfaction anonymously
    • Pairing with a buddy for your first 6 months
    • Advantageous referral program
    • Inclusive, inspiring, and dynamic work environment
    • Casual dress code
    • Work from home and flexible hours
    • And more!