Growth Marketing Specialist
Sydney
Marketing – Marketing /
Full-Time (Permanent) /
Hybrid
A little about us
Shippit is Australia’s best connected shipping software. Logistics infrastructure is a sophisticated beast, and we’re not only improving the experience for everyone involved, we’re impacting the planet in a positive manner: deliveries made through our platform are already 100% Carbon Neutral. Proudly Australian founded, we’re truly global in our approach and have the benefit of being a free moving startup with the security of impacting a growing industry that needs some love and attention. Our recent Series B2 cap raise of $65m has added to our ability to grow and solve some chunky problems.
Watch this - What we do
The Role & the Team
This role is at the heart of driving customer, commercial and brand success for Shippit. Working with the Marketing Program Lead, you will assist in developing the ANZ growth strategy and driving the effectiveness of digital marketing plans. To develop and execute acquisition campaigns and focus on acquiring new customers in the most cost-effective way, to supercharge the Shippit brand.
Day to Day
* Responsible for setting strategic direction at a project level for Shippit ANZ growth marketing initiatives
* Ownership of demand generation, responsible for using paid and organic digital marketing platforms to generate leads for the Sales team. Ensuring optimal channel mix, campaign effectiveness and conversion rate optimisation.
* Play a key role in current project to uplift the Shippit website, taking responsibility for the growth marketing plan, lead flow, SEO strategy and page migration plan.
* Act as custodian of the Shippit website, making sure our storefront is delivering and ensuring conversion rate optimisation on key pages.
* Ongoing SEO optimisation across content on site, including blog posts, guides and articles.
* Create digital assets including landing pages and campaign reporting to support internal stakeholders.
* Create and manage forms, form handlers, automations through our CRM platform Pardot.
* Maintain our business intelligence tool ZoomInfo MarketingOS for ABM and Inbound activities. Build and optimise reports in Salesforce and Looker to track leads, accounts and opportunities.
* Work closely with the Sales, RevOps and Analytics teams to ensure accuracy of lead source attribution.
* Take the lead on monthly and quarterly reporting across the broader Marketing team, ensuring it meets business needs. Track inbound and outbound lead generation and run rate.
* Ownership and management of growth marketing budget.
* Provide support to the SEA marketing team, helping them upskill across digital marketing initiatives as required.
Our Ideal Shippster
* Experience working in a B2B Saas company, digital marketing agency or high paced work environment Ability to thrive in a fast paced, roll up your sleeves attitude and can navigate through ambiguity.
* Strong knowledge of current digital channels and conversion optimisation tactics.
* Proven ability to develop project-level strategy, and present it successfully to senior stakeholders Comfortable with data, using it to make day-to-day decisions and drive outcomes.
* Bachelor's Degree in Marketing, or related discipline.
* You must live and breathe all things digital and are always striving to be ahead of the curve.
* Understanding of the eCommerce and/or logistics industry is preferred but not essential.
Life at Shippit
* Flexible Hybrid - ability to mix your working week between The Shippit office and your home office
* We are all builders - we share our successes! Be rewarded with our Employee Share Option Plan
* Family & Paw friendly - generous parental leave policy and pet friendly office
* Be Healthy - Wellbeing Policy with strong focus on whatever makes you feel good from inside out.
* Enrich your life - travel and explore the world through the flexibility to temporarily work anywhere, yes anywhere in the world for up to 2 weeks of the year
* Fuel your growth journey - Unlocking your potential with a blend of in person and online learning and development opportunities
* Be comfortable - Casual Friday everyday!
* We love to have fun - Team outings, weekly lunches, team events, loaded pantry and the list goes on…
Feel valuable
Join our high-performance culture at Shippit where you can make a difference. We’re on a mission that needs the right #goodhumans to help make ship happen!
Shippit actively supports a diverse workforce at all levels of the company and we all embody the core values that make our business unique. We foster a culture of inclusion at Shippit and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a workplace where everyone feels valued, respected and empowered to bring their authentic selves to work. Our mantra is to make ship happen, every single day.
We’re a phenomenal place to work, and we can back that up. Shippit’s been ranked as #6 Best Place to Work by AFR in 2023. . It doesn’t stop there, we have a whole bunch of accolades we earnt over the years which we are super proud of.
Watch this - Culture at Shippit
Our recruitment process - we don’t like to complicate things
1. Phone screening - nice and simple to start, let’s get to know each other.
2. Hiring Manager Interview - impress your potential new Manager.
3. Technical/ Functional Interview - let your skills do the talking.
4. Values Interview - have you got what it takes to be a Shippster?
Get in touch
Let's create something extraordinary and make ship happen! Apply now and join the Shippster family.
We are a 2023 Circle Back Initiative Employer – we commit to responding to every applicant.
