Director of Marketing, API (Remote)
United States
Marketing /
Full Time - Remote /
Remote
Here at Shippo, we are the shipping layer of the internet and we consider ourselves to be one of the core building blocks of e-commerce. Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn’t be available to them. Through Shippo, e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.
We are hiring a Director of Marketing, API to lead the strategy and execution of our API go-to-market efforts. This is a Director-level leadership role focused on driving adoption and revenue from our API products, with a primary focus on commercial buyers, specifically operations and logistics leaders, and a secondary focus on developer enablement.
You’ll lead a small team and partner closely with Product, Sales, and Partnerships to shape positioning, guide launches, and build scalable programs. While your team will own day-to-day execution, you’ll be responsible for strategic direction, team leadership, and cross-functional alignment.
Shipping & handling responsibilities:
- Strategy & Leadership
- Define and evolve Shippo’s API marketing strategy to align with business objectives
- Lead the evolution of our positioning and messaging for API offerings
- Use market trends, customer insights, and product data to influence go-to-market and product direction
- Lead, coach, and grow a high-performing team covering API product marketing, demand generation, developer marketing, lifecycle, and content
- Set team priorities, manage workload allocation, and ensure accountability to goals
- Foster strong cross-functional collaboration with Product, Sales, and Account Management
- Pipeline Generation and Customer Marketing
- Guide the creation of campaigns, messaging frameworks, and compelling customer narratives
- Oversee the launch and commercialization of new features to new and existing customers
- Drive qualified pipeline growth for the API product line
- Ensure Sales and Account Management teams are equipped with the right materials (e.g., decks, ROI calculators, one-pagers)
- Developer Marketing & Enablement
- Evaluate and launch a developer marketing program in collaboration with Engineering and Product
- Identify and prioritize developer experience gaps and ensure resolution by the appropriate teams
- Performance & Optimization
- Own and report on top-level metrics for API marketing performance, including awareness, pipeline impact, and adoption milestones
- Guide the team’s use of analytics, customer feedback, and experimentation to continuously refine marketing programs
Requirements
- 10+ years of experience in technology marketing, of which 3+ years leading marketing teams across all functions from demand generation to product marketing
- Experience marketing to operations, logistics, or fulfillment leaders
- Experience working in a hybrid (self-service and direct sales) business model is a plus
- Demonstrated success leading and scaling high-performing marketing teams
- Strong understanding of API go-to-market strategies (technical and commercial)
- Able to navigate across different segments from developers to enterprise buyers
- Clear communicator, strong manager, and practical decision-maker
What's in the Shippo package:
- Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
- Take-as-much-as-you-need vacation policy & flexible working
- 3 Volunteer Days Off (VTOs)
- WFH stipend to set up your home office
- Charity donation match up to $100
- Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
- Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings
$202,000 - $274,000 a year
Our Compensation Shippolicy:
We believe compensation is a custom experience and are commited to fair and equitable compensation practices. The standard base pay range for this role is min $202k to a max $274k annual salary - we tend to anchor the offer at the mid point $240k. Since we are focused on hiring Shippos Everywhere, we have 2 US pay ranges, a standard compensation range for the majority of the US and a standard +1 compensation range for those who live in areas where the cost of labor is higher, such as NYC and California.
The actual base pay is dependent upon many factors, such as: financial budgets, work experience, training, transferable skills, business needs, and market value. The base pay salary ranges are subject to change and may be modified in the future. Total compensation for this role will include, equity, medical, dental, vision and other benefits noted in our Shippos “package” section.
Sail through the process:
Here at Shippo, we celebrate inclusivity and are committed to creating equal access to opportunities for people from all backgrounds, perspectives and geographies. These values define who we are and everything we do. All qualified individuals are encouraged to apply. If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at accommodations@goshippo.com
Shippos in the world:
Our people, much like the packages we help ship, are all over the world. This means, through our remote-first program, “Shippos Everywhere”, our roles can be based anywhere in the US with the exception of Delaware, Nevada, Ohio, Oregon, Hawaii, New Mexico and West Virginia and many roles can be based internationally.
For locations outside of the US and Ireland, the employment contracts are powered by Remote.com (all Shippo perks still apply - including equity!). What we want to emphasize is that you can be successful at Shippo regardless of location.
