• Campaign, Product Management & Growth
• Assist Campaign Manager in conceptualizing and executing comprehensive in-app campaigns, focusing on driving growth and maximizing campaign revenue.
• Monitor, analyze campaign performance to derive data-driven insights to make informed marketing decisions and drive continuous optimization.
• Lead product features include Earn More, Search Ads, and other new products in ShopBack’s platform from planning to execution.
• Work closely with Product and Customer Service departments to gather insights from users, contributing to product enhancements.
• Initiate and implement plans to grow transacting customers and improve Customer Lifetime value (CLV)
• Collaborate with multiple channel owners (BD, CRM, Product, Data) to develop and execute effective strategies
• Initiate and carry out experiments/tests on new product features and implement effective strategies and campaigns to achieve marketing objectives and business goals.


• Brand Solution Campaign
• Mainly responsible for Brand Solution Campaign planning and execution:
• Able to consult a comprehensive Brand Solution campaign mechanics aligned with Brand Solution business target
• Deliver marketing assets booking including campaign layouts, onsite visibility, CRM, Challenge, etc
• Work closely with CRM team to implement Brand Solution assets booking
• Effectively manage Brand Solution budget allocation to achieve targets and contribute to ShopBack’s overall performance


• Others
• Conduct market research to identify trends and opportunities to perform experiments and improve current practices 
• Assist relevant stakeholders (Operations, CS, BD) resolve problems related to the in-charged SOWs (Campaign, Product, Brand Solution, onboarding)
• Undertake other tasks as assigned by the Manager

Requirements

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• At least 3-5 years experience as Digital Executive/Campaign Planner/Campaign Specialist; prior experience in digital marketing, tech start-ups or the e-commerce industry is preferred
• Data-driven mindset, strong in analyze data to drive actionable insights
• A self-starter, independent, self-motivated and result-oriented individual with strong performance record
• Fluent in English with exceptional verbal and written communication is a must.
• Meticulous, responsive and able to work in a fast-paced, ever changing environment
• Positive work attitude, good time management, effective communication, adaptable and organized
• Possess a "can't-is-not-an-option" attitude, not discouraged by failure or mistakes