Regional Head of Digital and Mobile Marketing
Singapore, Singapore
1. Marketing – Regional Marketing /
Full-time /
On-site
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
We are looking for a Regional Head of Digital and Mobile Marketing who thrives in a fast-paced, ever-evolving landscape. This role is not for the faint-hearted—it requires someone with grit, determination, and a track record of leading transformative change. You will be responsible for reinventing how we leverage media, performance marketing, and mobile growth to scale ShopBack’s impact and presence globally.
If you have the courage to challenge the status quo, the vision to build for the future, and the resilience to drive change at scale, we want to hear from you.
Your Adventure Ahead
- Lead & Elevate: Drive and execute the overarching digital and mobile marketing strategy across ShopBack’s ecosystem, ensuring we dominate in acquisition, retention, and engagement. Lead a centralized team of performance marketers to deliver business impact in 12 markets.
- Transform & Disrupt: Reimagine how we approach media buying, attribution, and growth marketing, challenging conventional thinking to optimize for impact.
- Martech Automation: Implement and drive marketing automation (e.g., Salesforce, Braze) to streamline campaigns, enhance personalization, and improve customer journey. Work closely with our product and engineering teams to build scalable, tech-driven marketing solutions that power our user growth.
- Own the Numbers: Drive performance-led media strategies with a laser focus on ROI, CAC, LTV, and sustainable unit economics.
- Orchestrate Change: Navigate cross-functional teams and senior stakeholders, influencing with data, insight, and a clear vision.
- Shape the Future: Stay ahead of the curve on industry trends, ensuring ShopBack remains at the forefront of mobile-first marketing and digital innovation.
Essentials to Succeed
- Experience: 10+ years of experience in performance marketing, digital media, or mobile growth, preferably in a fast-growing tech, e-commerce, or startup environment.
- Proven Track Record: Demonstrated success managing marketing budgets across paid search, paid social, and app install campaigns (e.g., Google Ads, Meta, TikTok) to drive user growth.
- MarTech Domain: Experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, with implementation ownership.
- Leadership: Experience leading high-performing teams and fostering a culture of experimentation, data-driven decision-making, and innovation.
- Strategic Thinking: Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
- Growth Mindset: A builder’s mindset—you thrive in ambiguity, break down complex challenges, and move fast to drive results.
- Stakeholder Management: Strong stakeholder management skills with the ability to influence senior leadership and drive organizational change.
- Global Perspective: Experience working in regional or global roles, adapting strategies to local market needs.
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
Flow Day Thursday (1-day a week, optional to work from home or office)
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
