Marketing Lead (New Business)
Hong Kong, Hong Kong
Global – Group /
Full-time /
Hybrid
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
Are you a local marketing expert excited at the prospect of scaling a new product in-store? Do you have a passion for executing high-impact campaigns that drive consumer behavior? If you're excited about bringing to live innovative campaigns that connect brands with consumers in the real world, this could be the perfect opportunity for you!
Your Adventure Ahead
- Build and execute go to market plans end to end for ShopBack’s new business unit in Hong Kong.
- Drive growth of new customers and engagement of existing customers including but not limited to: Calendar planning, campaign planning and execution, design of promotional materials and content etc. as well as project management across teams to ensure timely achievement of deliverables.
- Identify and establish relationships with high-impact brand partners to create, plan and implement mutually beneficial B2C marketing campaigns to grow ShopBack’s offline presence in Hong Kong.
- Conceptualize and execute co-branded offline retail activation targeted at increasing ShopBack visibility, product awareness, acquiring new users, and engaging existing users in Hong Kong through effective use of both online and offline channels.
- In-Store Marketing expertise: Working closely with the design and operations teams to build, execute and create visibility for ShopBack In-Store point of sales materials (POSM).
- Manage marketing budgets with clear evaluation on ROI. Track and evaluate performance of campaigns and initiatives by analyzing relevant data and metrics.
- Stakeholder management and effective cross functional collaboration with local and global teams (commercial, marketing, product, graphic design, CRM, performance marketing etc.) to ensure cross business unit alignment.
- Stay abreast of key industry trends and the use of data to formulate and make recommendations on new revenue opportunities in order to develop a strong culture of rapid experimentation.
Essentials to Succeed
- At least 3-5 years relevant experience in partnerships/marketing/business building experience, preferably within payments/platform marketing, offline and/or e-Commerce environment.
- A self-starter, independent, resourceful, creative and result-oriented individual who thrives in a fast pace and high achieving environment.
- Demonstrated ability to map out partnership and/or marketing strategy with proven success in key metrics.
- Strong analytical abilities with the ability to drive data backed decisions translate hypothesis/strategies into actionable insights
- Strong verbal and written communication skills, with the ability to present opportunities and insights clearly and effectively.
- Experience working with merchants and brands is a plus.
- Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at dpo@shopback.com.
