Community Marketing Manager

Seoul, South Korea /
Commercial – Marketing /

Build the Smarter Way to Shop!

ShopBack, the #1 rewards and discovery platform in Asia-Pacific, enables shoppers across the region to shop ‘The Smarter Way”. It is a one-stop rewards and discovery platform for users to earn cashback, while delivering performance-based marketing to merchants. First launched in Singapore in 2014, ShopBack has since expanded its reach to Malaysia, Indonesia, the Philippines, Thailand, Taiwan,  Australia, and more recently, Vietnam and Korea. In Singapore, the company has also extended its service offering with ShopBack GO, an app-based rewards platform for in-store shopping, dining, and entertainment. We are a passionate team that wants to drive innovation and build a product that we love and are all proud of!

ShopBack partners with over 3,000 merchants including Taobao, Expedia, Shopee, ZALORA to reward its users with cashback across a wide range of categories including general merchandise, travel bookings, fashion, health and beauty, groceries, and food delivery. To date, US$100m in cashback has been awarded to our over 20 million users.

We have global ambitions and are up against international incumbents in a rapidly emerging field! We are expanding our existing team and are looking for passionate talent across APAC to be part of this exciting journey. If you are inspired to take up new challenges and leave a mark on the e-commerce landscape, then come and be part of our growing ShopBack Family!

As a community marketing manager, you will be responsible for all aspects of community marketing for bringing SBKR’s brand awareness to another level along with new customer acquisition. Having a strong relationship with online influencers and agencies, with a deep understanding of KOL/community effectiveness will be a must. As part of Korea marketing team, you will be working closely with internal stakeholders including the regional office to achieve marketing excellence. If you are an experienced, self-motivated, and creative community marketing manager, this could be the role for you.

Responsibilities (업무내용)

    • Work closely with different internal stakeholders incl. the regional team, align with the business strategy, and make sure all external marketing initiatives are in best practice
    • Discover new power bloggers and internet café’s/forums by working closely with the agency
    • Build SBKR’s fandom by effective and active article seeding. Make sure this fandom becomes the core of WoM
    • Engage in new and influential KOL’s with high engagement with fans and followers
    • Manage SBKR’s official SNS channels with creative content creation with best in class content quality
    • Plan SNS events that can be executed at shopping momentums to support new customer acquisition by working closely with stakeholders
    • Discover and develop new and innovative marketing channels incl. new media, platforms, and tools to bring SBKR’s brand awareness to another level
    • Support creation and localization of other/new marketing initiatives and ad-hoc projects (i.e. Offline event planning and execution and PR)
    • Initiate and execute campaigns via content strategy, WOM, thought leadership, social media activities, viral marketing, media & blogger liaison, etc.
    • Analyze and optimize advertising campaigns and marketing programs and make strategic recommendations
    • Work closely with UI/UX and content teams to produce high performance platforms

    • 다른 지역의 팀 및 서로 다른 내부 이해 관계자들과 긴밀히 협력하여 비즈니스 전략에 부합하며 모든 외부 마케팅 이니셔티브가 모범 사례인지 확인합니다.
    • 대행사와 긴밀히 협력하여 새로운 파워 블로거와 인터넷 카페 / 포럼을 발견하고 SBKR의 브랜드 이미지가 항상 긍정적으로 유지되도록합니다.
    • 효과적이고 적극적인 기사 시드(Seeding)를 통해 SBKR의 팬덤을 구축하며, 이 팬덤이 WoM의 핵심이되도록 합니다. 
    • 동급 최고의 콘텐츠 품질과 함께 창의적인 콘텐츠 제작으로 SBKR 공식 SNS 채널 관리
    • 이해 관계자와 긴밀히 협력하여 신규 고객 확보를 지원하기 위해서 쇼핑에 탄력을 줄 수 있는 계획을 실행합니다. 
    • SBKR의 브랜드 인지도를 한 단계 더 끌어 올릴 수있는 새로운 미디어, 플랫폼 및 도구를 포함한 새롭고 혁신적인 마케팅 채널을 발견하고 개발합니다.
    • 기타 / 신규 마케팅 이니셔티브 및 임시 프로젝트의 생성 및 현지화 지원 (예 : 오프라인 이벤트 계획 및 실행 및 PR)
    • 콘텐츠 전략, WOM, 사고 리더십, 소셜 미디어 활동, 바이럴 마케팅, 미디어 및 블로거 연락 등을 통해 캠페인을 시작하고 실행합니다.
    • 광고 캠페인 및 마케팅 프로그램을 분석 및 최적화하고 전략적 추천을합니다.
    • UI / UX 및 콘텐츠 팀과 긴밀히 협력하여 고성능 플랫폼을 제작합니다.

Requirements (자격요건)

    • Bachelor’s degree holder preferably in marketing, business or computer science
    • Minimum 2 years of experience in community marketing including KOL, blogger, SNS channels with the use of SEO, performance marketing and data analytics
    • Experience working in digital marketing agencies or ecommerce/internet companies
    • Work under a fast-paced and agile environment, being hands-on yet also strategic
    • Creative and highly resourceful, strong attention to detail and data-oriented
    • Able to work independently under high pressure and meet challenging deadlines
    • Good written and communication skills in Korean and English (plus) 

    • 마케팅, 비즈니스 또는 컴퓨터 과학 학사 학위 소지자 선호
    • SEO, 퍼포먼스 마케팅 및 데이터 분석을 사용한 KOL, 블로거, SNS 채널을 포함한 커뮤니티 마케팅에서 최소 2 년의 경력
    • 디지털 마케팅 대행사 또는 전자 상거래 / 인터넷 회사에서 근무한 경험
    • 빠르게 진행되는 민첩한 환경에서 업무하면서 동시에 전략적으로 작업
    • 창의적이고 수완이 풍부하며 세부 사항 및 데이터 지향에 대한 강한 관심
    • 높은 압박 속에서 독립적으로 일하고 까다로운 기한을 맞출 수 있는 능력
    • 한국어와 영어로 좋은 수준의 글쓰기와 의사 소통 능력 (플러스)