Senior Social Media Associate
Ho Chi Minh, Vietnam
Marketing – Marketing /
Full-time /
Hybrid
ABOUT US
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets. In 2023, the Group expanded its offerings into Germany, signalling its entry into the European market.
Driven by the vision to be the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
Founded in 2014, ShopBack now powers over US$4 billion in annual sales for over 20,000 online and in-store partners. Facilitating upwards of half a million transactions daily, ShopBack continues to provide value to both members and merchants through its innovative offerings. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.
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Responsibilities
- Social Media & Community Management:
- Develop ShopBack’s social media strategy on social channels including but not limited to Facebook, ShopBack’s community, TikTok, Instagram, Zalo and YouTube.
- Increase no. of followers, reach, and engagement rates (ie. likes, shares, comments) on owned posts/content across channels organically.
- Experiment with new social platforms and content initiatives to make ShopBack a sociable brand with high talk-ability.
- KOLs Management:
- Grow and nurture our influencer base, and ensure that we have adequate support during key campaigns.
- Conduct influencer outreach and negotiate contracts with talent.
- Create influencer briefs and guide and support their content creation ensuring campaign objectives are met.
- Campaign Support:
- Support Campaign Manager for content angles, and potential KOL profiles to engage for each specific campaign to broadcast deals to new audiences.
- Oversee the execution of paid KOLs and content providers.
- Others:
- Develop the partnership marketing strategy to be rolled out across all social channels to support major campaigns, grow our communities and increase engagement including livestream, podcast, offline activities.
- Manage the execution across a broad range of ATL channels.
Requirements
- Are you a creative trendsetter in content creation, with proven experience in both content and social community growth?
- Minimum Bachelor’s Degree in Business, Marketing, Communication or a related field
- 3-5 years of work experience with proven track record in managing social media platforms and producing content, including videos and graphics, independently
- Have a data-driven approach to working with content and community and an innate sense of trends and virality.
- Ability to project manage and multitask, in a dynamic and detail-oriented environment
- Strong interpersonal and written communication skills are essential for effective collaboration and engagement.
- Fluent in English with exceptional verbal and written communication is a must.
- Positive work attitude, good time management, effective communication, adaptable and organized
- Possess a "can't-is-not-an-option" attitude, not discouraged by failure or mistakes
Perks
* Hybrid working and work-from-anywhere benefit
* Competitive compensation and stock options
* Transparent career progression paths and learning opportunities
* Candid, open and collaborative culture
* Talented and driven teammates across the world
* Fun-filled activities and celebrations all year round
Join our team to drive growth and success at ShopBack today!
