Regional Senior CRM Associate
Kuala Lumpur, Malaysia
1. Marketing – Regional Marketing /
Full-time /
Hybrid
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
In the CRM team at ShopBack, you’ll embark on a journey of having the liberty to manage relationships with our customers through our CRM system. You are invited to always be curious and constantly choose to pave new roads. You'll join the regional team, working collaboratively with local marketing teams to develop and implement top-notch CRM strategies to effectively connect with our customers and maintain their ongoing engagement.
Your Adventure Ahead
- Manage and execute daily CRM campaigns to ensure timely and accurate delivery of promotional communications.
- Collaborate with local marketing teams to align campaign objectives and strategies and ensure effective customer journeys and optimize all touchpoints
- Continuously monitor and analyze performance metrics weekly to increase customer retention. Troubleshoot issues, optimize performance through targeting, content strategy, and creative best practices.
- Develop and maintain the best customer segmentation strategies with user events and attributes to enhance targeted marketing efforts.
- Use data visualization tools to analyze CRM data and collaborate with the data team to design and maintain CRM reporting dashboards that provide actionable insights to stakeholders.
- Collaborate with engineering team to integrate CRM systems with other business tools and data sources.
Essentials to Succeed
- Bachelor’s degree in Marketing, Business, Data Science, Computer Science or a related field.
- Minimum of 2+ years relevant experience in CRM, with a focus on app push & email marketing
- Proven ability to develop and execute successful CRM strategies and tactics.
- Experience with CRM platforms (e.g. Oracle Responsys, Braze, Hubspot)
- Experience working across APAC
- Experience with segmentation strategies and data visualization tools
- Prior experience with HTML, SQL, CSS, Photoshop, and other programming languages is a plus
- End-to-end understanding of programmatic campaigns (e.g. data integration, dashboard building, targeting logic, campaign creation) is a plus
- Project management experience, with the ability to prioritize and manage multiple projects simultaneously, is a plus
- Strong analytical skills and the ability to interpret and act on data insights.
- Detail-oriented with a commitment to data accuracy and quality.
- A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities
- Excellent communication and collaboration skills, with the ability to work effectively across teams
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
Flow Day Thursday (1-day a week, optional to work from home or office)
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at dpo@shopback.com.
