Mid-Level Giving Manager
Remote
Operating – Canvass - Exp & Revenue /
Regular - Full Time /
Remote
Job Title: Mid Level Giving Manager
Department: Membership Growth-Direct Response
Location: Remote. This position requires an ability to travel
Reports To: Deputy Chief Membership Growth Officer, Direct Response
Context: At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.
Scope: The Mid-Level Giving Manager is essential in the growth of Membership and Direct Marketing. This individual will oversee the identification and fostering of our Mid-Level Giving donors, including the development of the Sequoia Circle members and Summit Circle members. The Mid-Level Giving Manager will collaborate with internal and external partners to implement cultivation, solicitation, and stewardship tactics. Using analytics to identify opportunities for optimization, you will drive program evolution and growth in mid-level giving and pipeline for major and planned giving.
Job activities include but are not limited to:
- Identify, track and analyze the pipeline of donors by regularly reporting on the movement of mid-level donors in giving tiers and convening quarterly mid-level giving meetings to consult on continued progress moving donors up the giving ladder.
- Identify and define benefits that are appropriate for each level of giving from $1,000 to $24,999.
- Advise and consult the Retention Team, the Digital Fundraising Team, the Acquisition Team, the Major Gift Team and the Planned Giving team on innovative omni-channel program strategies for mid-level donor acquisition, retention, and upgrade. Help track, report, and manage the pipeline of donors to the teams on the omni-channel approach about what is working and not working.
- Consult and advise on comprehensive testing, measurement, and reporting plans to analyze and optimize marketing campaigns and KPIs to ensure mid-level giving revenue and programmatic goals are met.
- Consult on creative design, messaging, ask logic and data segmentation for mid-level donors across mail and digital channels. Collaborate with the Advancement team on targeted communication materials and events.
- Partner with the Major Gifts research and systems team to regularly segment our donor list and prioritize prospects to move up into major and planned giving portfolios.
- Create and launch a donor advisory panel to keep regular tabs on attitudes and preferences.
- Research and collaborate with Chapters and Outing for prospect identification, connection, and cultivation.
- Maintain and manage a portfolio of mid-level donors and high-value monthly donors ($10,000 to $25,000 per year) and qualify, cultivate, solicit, and steward via personal notes and phone calls to thank them for their current/previous gift, identify and engage them in program interests, provide program updates, prepare and deliver customized solicitations to augment and upgrade their direct response giving, and steward the relationship.
- Record donor interests and updating donors on their interests. Record all findings, activity and opportunities in Salesforce.
- Participate in ongoing professional development to stay abreast of emerging trends and technology in direct response and cross-channel marketing and fundraising best practices.
- Other duties as assigned.
The successful candidate must have the following skills and experience:
- Gift Officer and/or Sales Experience. Demonstrated success and increasing responsibility identifying, cultivating, soliciting, and stewarding donors or customers, moves management, and data and performance analysis. Demonstrated ability to build relationships with donors or customers and raise gifts of $1,000-$24,999.
- Experience in direct response fundraising, membership programs, mid-level giving programs, or major and planned giving programs.
- Persistence: Willingness to call between 20-25 donors and prospects daily.
- Strong written and oral communication skills. Ability to communicate with mid-level donors through phone calls, email and written notes. Ability to work between departments and outside vendors.
- Computer Literacy. Ability to work in Word, Excel, Salesforce and PowerPoint. Experience with a CRM like Salesforce is a plus)
- Equity Analysis and Practice. You are aware of your group identities and how they have shaped your life and experiences at work. You have an analysis of how racism and other forms of oppression in society impact relationships, systems and culture. You bring experience and skills for working effectively with colleagues across group identities and position/role.
The strongest candidates will also demonstrate the following experience, skills and competencies:
- Knowledge of the Sierra Club and/or the environmental justice landscape.
- Demonstrated strong organizational, analytical, and proofreading skills.
- Ability to prioritize and work on a wide variety of programs with competing deadlines.
- Ability to interact effectively with the public, staff, vendors and consultants. Ability to use tact and diplomacy in working with a diverse group of high-level donors and members who may have a different worldview or mindset from their own.
$80,000 - $85,000 a year
Compensation and Benefits:
The salary range for this position is $80,000- $85,000
This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union.
The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.
This is a category 5, non-exempt, represented position.
Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club Human Resources in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal-opportunity employer committed to workforce diversity.
To Apply
The Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills. The Sierra Club does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, immigration status, socioeconomic status, ancestry, age, size, sex, sexual orientation, gender, gender identity, familial status, veteran status, disability, AIDS/HIV status, medical condition, prior conviction, arrest history, traits historically associated with race, including, but not limited to, hair texture and protective hairstyles, or any other characteristic protected by law.
The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.
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