Content Manager
Austin (HQ)
Marketing – Content & Communications /
Full-time /
On-site
When you say “Everything is content, and content is everything,” it’s your way of expressing the following: the way you see the world with content-colored glasses, where brands, backyard asadas, office shenanigans, warm tortillas, Friday lunches, (you get the gist!) are content opportunities just waiting to happen; your belief that content can take a billion forms—it’s just a matter of finding the perfect modality, time, and space; how nothing compares to the feeling you get when you’re creating meaningful content and sharing stories with the masses (who you consider “extended familia”). You also have a profound respect and understanding for the logistics and considerations that go into creating content, like consistency, clarity, and collaboration. (Bonus if you spied that alliteration and thought of another “c” or two to add to the current conversation.) You vehemently appreciate that it takes both creativity and strategy, organization and agility, instinct and research, to make the content go round, and we couldn’t agree more!
If this sounds like you, our Siete familia is looking for a Content Manager to help champion our playful, dynamic, and perfectly imperfect brand—we’d love to hear from you!
About you:
- When it comes to branding, you’re curious and hungry (pun intended) to learn it inside and out—from origin stories to the idiosyncratic ingredients that make up a brand’s “secret sauce”—so you can proudly sprinkle it into everything you do.
- Creative mediums like Adobe, Creative Cloud, Photoshop, are your chips and queso. Nachos, anyone?
- Confident player-coach who’s just as happy rallying the team as you are rolling up your sleeves—mixing words, images, video, and design to bring content ideas to life.
- Organized time for brainstorming, storyboarding, and scripting? That’s your dream come true!
- When it comes to managing multiple projects, you’re like a professional juggler—except instead of clubs, you’re juggling projects, trends, and analytics.
- Whether you’re leading a cross-functional meeting, presenting data, or writing an email, people describe your communication as “effective,” “mindful,” and “clear.”
- “On your mark, get set, HOW!” describes your keen ability to devise thoughtful strategies that hit campaign objectives every time.
- You’re not just a content creator, you’re a ~cool~ content creator! (Which means you ~totally~ got that reference…and every reference, for that matter.) You’re hip AND intentional, putting your “brand cap” on no matter what you’re making!
- “PIVOT!” (It’s not just a quote from Friends!) In fact, it’s a fundamental technique you’ve finessed for managing projects, and creating content, and leading teams—always pivoting when necessary.
- Keep an eye on the big goals (like a tortilla on the comal) and know just how you and your team can keep things cooking toward them.
- You understand the importance of a good budget, which means you’re ready to get resourceful when necessary (hey, you’ve watched Extreme Couponing!)
What you will do:
- Oversee the maintenance of the brand voice within content for authenticity, consistency, and quality.
- Advise content and content strategy across social media platforms such as Instagram, Tiktok, Facebook, Linkedin, Pinterest, YouTube as well as digital communications.
- Produce and proof written, photo, video, and digitally-designed content for social media, blogs, website copy, email newsletters, SMS, and marketing materials.
- Lead and manage a team of marketing professionals, providing guidance and support to foster an environment of creativity and collaboration.
- Work closely with the Director of Brand & Content to inform the strategy and lead the deployment of Marketing campaign initiatives across content, social media, and digital communications to meet organizational objectives.
- Serve as the point person in organizing and spearheading content deliverables within Marketing as well as cross functionally, aligning all assets within brand standards to support Marketing and business goals.
- Guide content marketing, social media, and digital communications scheduling to optimize timing, audience, cadence, flow, and user experience.
- Create and managed team objectives for Content and Communications to drive brand and product awareness, audience engagement, product sales, etc.
- Prioritize and maximize the Content and Communications team's efficiency, productivity, performance, and professional growth.
- Optimize for SEO across all channels to increase content reach and brand awareness.
- Foster an inspiring and motivating work environment that promotes productive collaboration, innovation, diversity of thought, creative problem-solving, and personal accountability.
- Monitor, analyze, and report on the performance of marketing campaigns (e.g. velocities, audience engagement, brand resonance), developing methods to scale up content production, and strategizing how to replicate effective efforts.
- Travel up to 20% of the time to events, pop ups, and retailers/stores for content, and work outside of business hours as needed.
Your experience:
- 3+ years of experience in marketing, content, or brand management is required.
- 1+ years of experience leading and managing teams is strongly preferred.
- Experience reporting on and creating content for brands across Instagram, TikTok, and YouTube is required; experience reporting on and creating content for brands across Linkedin, Facebook and Pinterest is strongly preferred.
- Experience writing short and long-form external, creative pieces for brands is strongly preferred.
- Experience creating short and long-form visual/video content for brands is strongly preferred.
- Experience within the CPG industry and with food marketing is preferred.
- Proficiency in Asana and Adobe suite is preferred.
- Previous experience creating and working with food content is a strong plus.
Please fill out our culture questionnaire. There are no wrong answers here -we want to learn more about you!
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
