Growth Marketing Lead

Virtual, US and Canada /
Marketing /
Full-time
Supercharge our growth. 

SigOpt needs a growth marketer to develop, drive, manage, and optimize marketing campaigns that make SigOpt the standard for AI developers and researchers. 

SigOpt is an AI experimentation platform that Fortune 100 companies, AI labs, and developers of all stripes use to track training runs, automate hyperparameter optimization, scale jobs and collaborate on model development. By using this API-enabled product in their workflow, AI developers boost their productivity by 30% and accelerate time to tune models by 8x.  

We have a compelling story to tell, but need to reach the right audience. You’ll work with engineering, product, customer success, business development, and product marketing to design, implement, evolve, and optimize campaigns that maximize user growth and minimize CPA. In this high visibility role, you’ll frequently interact with SigOpt and Intel leadership. And with significant resources behind you, you’ll have a big impact on both the size of this AI market and our share of it. If you are comfortable with technical products and thrive when empowered to own your function, this is the right role for you.  

Recently acquired by Intel but operating with autonomy, SigOpt gives you startup flexibility with tech leader opportunity. It truly is the best of both worlds.  

You will:

    • Develop novel campaigns across existing and new channels to drive AI developer adoption of the free version of our product 
    • Optimize content, channel, audience, and promotion combinations to minimize cost-per-acquisition while maximizing user growth 
    • Report on performance for each stage of the funnel and proactively set targets for improvement against baselines for each of these metrics 
    • Collaborate across growth marketing, business development, product, customer success and engineering teams to bring new content to market that maximizes developer adoption 
    • Establish new channels with partners or influencers that accelerate user acquisition 
    • Operate marketing systems like Hubspot, Salesforce, Google Adwords, Adroll, and others that facilitate your digital campaigns 

You are:

    • Experienced with a B.S or B.A with 8 years experience or an M.S. with 6 years experience 
    • An expert (8+ years) in growth marketing, performance marketing, demand generation, digital marketing, or marketing operations at a B2C or B2B SaaS company in the developer, artificial intelligence or similarly technical space 
    • Proven at successfully meeting aggressive growth goals targeting developer adoption of a technical product  
    • Capable of developing and running novel out-of-the-box campaigns to test and iterate on channels capable of reaching the right audience 
    • Methodical about operations and reporting with a clear process to execute, learn, and iterate on digital campaigns  
    • Open to owning a developer acquisition goal for your particular segment alongside your product marketing counterparts 
    • Caught reading about machine learning or artificial intelligence on Sunday afternoons, and interested in impacting its evolution as an industry 
    • Better performing when you have latitude to own and build something 
    • Comfortable as an individual contributor, but capable of building a team as we grow