Growth Marketing Manager

San Francisco
Marketing
Full-time
About Simple Habit
Here at Simple Habit, we are on a mission to empower people to live better, every day. We are working hard to build a place that people trust for their mental wellness.

Simple Habit makes reducing stress as easy as 5-minutes a day. With over 2,000 short meditations and audio therapy sessions produced by world-class experts, Simple Habit gives busy people a practical way to relieve daily stress, anxiety and mental distraction.

Simple Habit is looking for a talented, collaborative and analytical Performance Marketing Manager to join our marketing team!

As our first Performance Marketing Manager you will work closely with our Head of Marketing, Design and Content team to develop and execute strategies to acquire new users using various paid digital media channels.

Responsibilities:

    • Develop and execute strategies to acquire users using mobile and digital media channels, including SEM, Paid Social, Programmatic Video/Display networks.
    • Analyze data and build plans to implement strategies to acquire users more effectively
    • Daily performance tracking and campaign optimizations
    • Experimentation (A/B or multivariate testing)
    • Own ASO to maximize conversion rate and ranking for high value keywords
    • Develop the creative strategy for each channel/campaign
    • Stay current with market conditions and changes to advertising landscape that could effect strategy and campaign performance
    • Synergistically partner with cross-functional departments (product & content) to share insights
    • Own relationships with media partners (i.e. Google, Facebook, other 3rd party vendors)

Must Have:

    • 3-5 years of experience in acquisition marketing for e-commerce, mobile gaming or high-growth B2C tech company with demonstrated track record of achieving/exceeding performance targets
    • Hands-on experience managing SEM and paid social campaigns using native UI (Google, FB)
    • Skilled at keyword research, writing compelling ad copy, efficiently building out thoughtfully-organized campaigns—and have an opinion of what else goes on the list of "important SEM qualifications."
    • Experience with campaign optimization utilizing A/B tests or multivariate testing
    • Working knowledge of Google Analytics, AppsFlyer or other analytics and mobile attribution tools
    • Advanced Excel Skills (pivot-tables, vlookups)
    • Experience managing 3rd party vendors (i.e. Criteo, AdRoll)
    • Experience managing budgets $500k+/month

Nice to have:

    • Experience managing budgets $1M+/month
    • SEO experience
    • Experience with paid social


Founded in 2016, Simple Habit was featured on Shark Tank, Forbes, Business Insider, HuffPost, and more. We are backed by Y Combinator, Foundation Capital, New Enterprise Associates (NEA) and many other prominent CEOs in Silicon Valley.

To be the destination people trust for their mental wellness, Simple Habit knows that diversity of experience and background is important. We're committed to being an equal opportunity employer because we know to create a product for the world and its people, you start with a team that reflects that.

Download Simple Habit for free on iOS, Android or visit our site to learn more about our team.

Benefits and Perks at Simple Habit:

Unlimited vacation – We understand the importance of disconnecting and trust you to manage your time and get your work done. We offer employees an open vacation policy.

Competitive benefits package – We value healthy and happy employees. We offer a range of competitive health, dental and vision benefits for a series A start-up.

Equity Compensation - We're growing rapidly and we want to share our future success with you. We offer an above-average ownership stake in Simple Habit for all employees.

San Francisco office location – We offer a convenient San Francisco location with a short walk from Caltrain and a medium walk from BART.

Commuter Benefits package- However you get to work, we want to help! We offer all employees a range of commuter benefits to compensate for their time on the road.

Daily lunches and office snacks – Nothing says thank you like free food. We offer company-wide healthy and wholesome lunches everyday to fuel your journey. You can also find a fully stocked snack drawer to get you through that 3pm slump.

Dinner- If you find yourself working late at the office, get dinner delivered, on us!

Fitness - At Simple Habit, we care about your mental and physical wellness. We offer our team a monthly stipend towards any class or membership. We have also partnered with Crunch fitness to provide discounted gym memberships while including flexible daily gym breaks so you can actually use it!

Lifetime Subscription- Once you join the team, Simple Habit will provide you a lifetime subscription to our platform.

1% Everyday- At Simple Habit we empower employees to grow 1% every day. We offer a yearly learning and development package to invest in your continuous professional growth.

401k- Simple Habit offers employees a 401k retirement plan.

Transparent and social culture – We work better when we’re all on the same page. We kick off every Monday morning with a team meditation and update meeting to review milestones and metrics. We also have regular social outings and several off-site outings each year to discuss the broader vision.

Dog friendly office- Got a furry friend? Simple Habit is a dog friendly office; no need for pet sitters or dog walkers!

Executive Coaches- We invest in our employees professional growth by hosting quarterly executive coaching sessions. You will have the opportunity to identify and develop your unique strengths while also learning how to communicate and collaborate with our diverse team