Product Marketing Manager
Sofia
Marketing – Marketing Growth /
Full-time /
Hybrid
YOUR ROLE:
- We are looking for a Product Marketing Manager to join our Marketing team and be involved in developing effective multi-channel product marketing strategies. You will be responsible for positioning our products on different markets, understanding customer needs, and collaborating with cross-functional teams to launch, promote, and optimize new and existing products.
YOUR RESPONSIBILITIES:
- Develop a deep understanding of our products, their unique value propositions, and target customer segments;
- Build pricing models to identify optimal price points based on factors like production costs, customer willingness to pay, competitive landscape, and sales objectives;
- Craft compelling positioning and messaging that effectively communicates the benefits and differentiation of our offering;
- Conduct market research and leverage insights to identify key pain points, needs, and preferences;
- Develop accurate customer personas and target segmentation;
- Create impactful marketing materials including website content, emails, and blog posts that communicate our product value and benefits;
- Collaborate cross-functionally to develop and execute comprehensive go-to-market plans that maximize product awareness, acquisition and usage;
- Plan and execute successful new product launches, coordinate activities, monitor performance, and optimize, based on data insights;
- Improve user journeys to increase customer acquisition, conversion, and engagement rates;
- Work closely with product management, marketing and design teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product lifecycle;
- Analyze product usage metrics and adoption trends, report on progress and make data-driven optimization recommendations.
OUR EXPECTATIONS:
- At least 3 years of experience in product marketing, with a strong track record of successful product launches;
- Experience and understanding of different digital marketing channels like paid advertising, social media, emails, etc.;
- Ability to work independently and manage multiple tasks simultaneously;
- Metric-driven mindset with a focus on measuring multi-channel performance;
- Excellent organizational and communication skills;
- Fluent in English (both written and spoken);
- Impeccable attention to detail.
GREAT ADVANTAGE WILL BE:
- Background in product development;
- Experience in building or marketing digital products for different markets and segments.
WHAT WE OFFER:
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Premium Health Insurance plan;
- Employee Assistance program;
- Аdditional trainings to upskill your job competencies;
- Sponsorship to attend worldwide conferences with full company coverage of business expenses;
- Free company restaurant with our own chef team;
- Free access to our in-office gym with professional instructors (including Table tennis, Yoga, Pilates, HIIT, Prama classes and more);
- Multisport card;
- Additional days off for long service and volunteering;
- Reduced working hours every Friday.
If this sounds like something you’d be interested in, we'd love to hear from you!
Please note: only shortlisted candidates will be contacted for further steps.
