WordPress Marketing Manager
Sofia
Marketing – Marketing Growth /
Full-time /
Hybrid
YOUR ROLE:
- We're seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You'll drive acquisition, activation, and retention for WordPress users – from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share.
YOUR RESPONSIBILITIES:
- WordPress Marketing Strategy:
- Develop comprehensive marketing programs for different WordPress user segments;
- Design acquisition campaigns targeting WordPress users across paid and organic channels;
- Create lifecycle marketing programs that drive activation, upsell, and retention;
- Build data-driven segmentation based on WordPress usage patterns.
- Campaign Development & Execution:
- Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
- Design personalized customer journeys from first touch through renewal;
- Develop upsell programs based on customer growth signals and usage patterns;
- Create win-back programs for churned customers;
- A/B test campaigns to maximize conversion and retention rates.
- Performance & Growth:
- Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
- Analyze WordPress customer behavior to identify growth opportunities;
- Monitor competitive landscape and adjust campaigns accordingly;
- Build predictive models for churn risk and upsell potential;
- Report insights and recommendations to executive leadership.
OUR EXPECTATIONS:
- 3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses;
- Proven track record managing full-funnel marketing programs;
- Experience with marketing automation platforms (HubSpot, Marketo, or similar);
- Strong analytical skills with ability to translate data into proposals and decisions;
- Understanding of WordPress ecosystem and user needs.
WHAT WE OFFER:
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Premium health insurance;
- Reduced working hours every Friday;
- Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
- Free office restaurant with our own chef team;
- Free access to our in-office gym with professional instructors;
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
- Free Multisport or CoolFit card;
- Additional days off for long service and volunteering;
- Anniversary and company gifts;
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
If this sounds like something you’d be interested in, we'd love to hear from you!
All applications will be processed in confidentiality.
Please note:
Only resumes and a short cover letter submitted in English will be considered for this position.
Only shortlisted candidates will be contacted for further steps.
