Product Marketing Manager
Sofia
Marketing – Marketing Growth /
Full-time /
Hybrid
YOUR ROLE:
- As a Product Marketing Manager at SiteGround, you'll drive the success of our new innovative, in-house built products. You'll own the complete go-to-market strategy for your product(s), collaborating with world-class teams to shape how businesses grow online. Your work will directly impact product adoption, user acquisition, and the evolution of industry-leading solutions.
YOUR RESPONSIBILITIES:
- Deeply understand the product, its value proposition, and target customers to inform all marketing initiatives;
- Develop and execute comprehensive go-to-market strategies that build product awareness and drive user acquisition;
- Create compelling product positioning and messaging tailored to multiple customer segments;
- Conduct market research and competitive analysis to guide marketing strategy and roadmap planning;
- Collaborate closely with product management, design, customer experience, and marketing teams;
- Plan, optimize, and oversee product and feature launches to maximize adoption and sales;
- Create and contribute to marketing campaigns that promote and upsell products to new and existing customers;
- Develop product-led content strategy including case studies, demos, webinars, and educational resources;
- Manage product communication across all touchpoints (in-product messaging, email journeys, sales materials);
- Define and track key product metrics (activation rates, feature adoption, retention, LTV) and iterate based on data insights;
- Own pricing and packaging strategy recommendations based on market research and customer feedback;
- Serve as product champion at industry events, webinars, and other online or in-person events.
OUR EXPECTATIONS:
- Minimum 3 years of experience as a Product Marketing Manager or another similar role, with a proven track record of successful product launches;
- Demonstrated expertise in top-of-funnel marketing, customer acquisition, and product adoption strategies;
- Strong analytical abilities with a data-driven approach to decision-making and strategy development;
- Excellent communication and storytelling skills with the ability to convey product value to diverse audiences;
- Proven ability to track and improve key product metrics (activation, adoption, retention) while managing multiple priorities in a fast-paced environment;
- Track record of delivering measurable results both independently and through cross-functional collaboration;
- Excellent verbal and written communication skills in English.
GREAT ADVANTAGE WILL BE:
- Strong understanding of web technologies (hosting, domains, CMS) and AI capabilities;
- Familiarity with e-commerce platforms, website builders, or AI/ML products;
- Experience with marketing digital products, software solutions, or subscription-based services;
- Experience with product analytics tools and A/B testing platforms;
- Experience with freemium or trial-to-paid conversion optimization.
WHAT WE OFFER:
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Premium health insurance;
- Reduced working hours every Friday;
- Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
- Free office restaurant with our own chef team;
- Free access to our in-office gym with professional instructors;
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
- Free Multisport or CoolFit card;
- Additional days off for long service and volunteering;
- Anniversary and company gifts;
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
If this sounds like something you’d be interested in, we'd love to hear from you!
All applications will be processed in confidentiality.
Please note:
Only resumes and a short cover letter submitted in English will be considered for this position.
Only shortlisted candidates will be contacted for further steps.
