Product Marketing Manager
Sofia
Marketing – Marketing Growth /
Full-time /
Hybrid
YOUR ROLE:
- As a Product Marketing Manager at SiteGround, you'll drive the success of our new innovative, in-house built products. You'll own the complete go-to-market strategy for your product(s), collaborating with world-class teams to shape how businesses grow online. Your work will directly impact product adoption, user acquisition, and the evolution of industry-leading solutions.
YOUR RESPONSIBILITIES:
- Deeply understand the product, its value proposition, and target customers to inform all marketing initiatives;
- Develop and execute comprehensive go-to-market strategies that build product awareness and drive user acquisition;
- Create compelling product positioning and messaging tailored to multiple customer segments;
- Conduct market research and competitive analysis to guide marketing strategy and roadmap planning;
- Collaborate closely with product management, design, customer experience, and marketing teams;
- Plan, optimize, and oversee product and feature launches to maximize adoption and sales;
- Create and contribute to marketing campaigns that promote and upsell products to new and existing customers;
- Develop product-led content strategy including case studies, demos, webinars, and educational resources;
- Manage product communication across all touchpoints (in-product messaging, email journeys, sales materials);
- Define and track key product metrics (activation rates, feature adoption, retention, LTV) and iterate based on data insights;
- Own pricing and packaging strategy recommendations based on market research and customer feedback;
- Serve as product champion at industry events, webinars, and other online or in-person events.
OUR EXPECTATIONS:
- Minimum 3 years of experience as a Product Marketing Manager or another similar role, with a proven track record of successful product launches;
- Demonstrated expertise in top-of-funnel marketing, customer acquisition, and product adoption strategies;
- Strong analytical abilities with a data-driven approach to decision-making and strategy development;
- Excellent communication and storytelling skills with the ability to convey product value to diverse audiences;
- Proven ability to track and improve key product metrics (activation, adoption, retention) while managing multiple priorities in a fast-paced environment;
- Track record of delivering measurable results both independently and through cross-functional collaboration;
- Excellent verbal and written communication skills in English.
GREAT ADVANTAGE WILL BE:
- Strong understanding of web technologies (hosting, domains, CMS) and AI capabilities;
- Familiarity with e-commerce platforms, website builders, or AI/ML products;
- Experience with marketing digital products, software solutions, or subscription-based services;
- Experience with product analytics tools and A/B testing platforms;
- Experience with freemium or trial-to-paid conversion optimization.
WHAT WE OFFER:
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Premium Health Insurance plan;
- Employee Assistance program;
- Аdditional trainings to upskill your job competencies;
- Sponsorship to attend worldwide conferences with full company coverage of business expenses;
- Free company restaurant with our own chef team;Free access to our in-office gym with professional instructors (including Table tennis, Yoga, Pilates, HIIT, Prama classes and more);
- Multisport or CoolFit card;
- Additional days off for long service and volunteering;
- Reduced working hours every Friday.
If this sounds like something you’d be interested in, we'd love to hear from you!
All applications will be processed in confidentiality.
Please note:
Only resumes and a short cover letter submitted in English will be considered for this position.
Only shortlisted candidates will be contacted for further steps.
