Copywriter

Minneapolis, Minnesota /
Brand / Creative /
Full-Time
As a Copywriter, you’ll be tasked with taking on big, sticky challenges—tackling them with pen, paper and an open mind. You’ll not only have ideas that leap from the page, but the skill and discipline to craft them into copy that inspires action. You’ll speak to audiences through well-crafted ideas, with words and images as your closest allies. The ideal candidate has 3-8 years of creative agency experience, a proven ability to generate original ideas and the persistence to will them into the world.

THE TASK AT HAND
Generate high-quality targeted ideas and copy in a fast-paced, team-centric environment
Digest and understand technical product information and translate into compelling brand messages
Craft deep core insights that inspire and come to life as both short and long copy
Concept ideas and executions to deliver the most effective and creative outcome possible
Translate a brand’s personality across channels
Proactively self-organize with teammates to creatively solve problems
Deliver copy to the team in a timely and effective manner, meeting all deadlines
Take feedback and direction from the team or client
Commit to connecting people and brands in new and innovative ways

WHAT SUCCESS LOOKS LIKE
Achieving a high level of polish in creating, pitching and selling work
Consistent focus on details
Active engagement in success of project outcomes from kick-off to completion
Crafting overall Brand/Project voice and tone
Presenting ideas (internally and to client)
Owning ideas and seeing them through to delivery
Achieved deadlines (no matter what) through all phases of the project

WHO ARE YOU
3-8 years as a copywriter in a brand advertising or marketing environment
Passionate about powersports and adventure
Owner of a strong portfolio, demonstrating an ability to craft and build creative campaigns and solves with insight
A critical thinker, detail-oriented, passionate, motivated, ambitious and resourceful professional
Organized, open-minded, and capable of delivering tangible results in a fast-paced and creative environment
Has eyes and ears for spotting creative opportunity—both large and small
Ability to concept and execute across all mediums
Willing and open to the hunting/fishing space, including gear, guns, and ammo

WHO WE ARE
Driven, genuine, fearless, spontaneous, positive and hardworking; these are the qualities we hold with the highest regard. We make ourselves indispensable to our teams by tackling challenges head-on and crossing the finish line together.