Digital Marketing Manager, Paid Social

Remote (US) /
Marketing /
We’re looking for an exceptionally talented digital marketing manager with hands-on experience running paid social programs focused on acquisition/performance. You will be responsible for the planning and execution of Skillshare’s global paid social program.

The ideal candidate is a motivated self-starter who has a deep understanding of the paid social landscape, and understands how to build a scalable paid social program that can be optimized to support business goals. This is a great opportunity to scale and shape a multi-million dollar marketing channel into a best-in-class program at a company in hyper growth mode.

What you'll do:

    • Own planning and execution of Skillshare’s paid social program to acquire new members
    • Work with Skillshare’s digital agency to create, monitor, and optimize paid social campaigns on various ad platforms
    • Identify new opportunities to scale the program and optimize existing campaigns to improve efficiency
    • Maintain account and data hygiene to ensure campaigns are accurately tracked
    • Create and maintain roadmap of creative and landing page tests
    • Keep pulse on trends and innovations within the paid social space
    • Opportunity for increased responsibilities to own additional channels within Skillshare’s ever expanding media mix

Why we're excited about you:

    • You have 2+ years of hands-on experience managing campaigns on Facebook (experience with other social ad platforms a plus)
    • You’re highly analytical and have high attention to detail
    • You’re comfortable running analyses on your own in Google Sheets/Excel
    • You have the ability to iterate on existing processes and identify opportunities to build out something new
    • You’re a clear communicator who can collaborate and work constructively with others
    • Bonus: You have experience managing paid social campaigns in the subscription space

Why you're excited about us:

    • Impact: You will have direct ownership of one of our key acquisition channels, driving impact on our growth.
    • Growth: A great opportunity to get experience building an acquisition machine and have the exposure to international marketing, while flexing your paid social muscles. There is also an opportunity to take on more responsibilities with additional channels over time.
    • Our team: We have a passionate, talented team that is a lot of fun to work with.
    • Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
    • Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.
About Skillshare:

Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and millions of members who come together to find inspiration and take the next step in their creative journey. We are backed by Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.

Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We’re proud to be recognized as a top place to work by BuiltinNYC, Crain’s, and Forbes, in addition to being one of the five best places to work for women by Bpeace, and a top-rated workplace for dads by Fatherly. We work to ensure a consistent interview process, fair compensation, and inclusive work environment for all.