[EM007] B2B Performance Marketing Specialist (Remote, Full-Time)

India / Chennai / Delhi NCR / Pune / Bangalore / Hyderabad / Mumbai
Marketing /
Full-Time | Remote /
Remote
Our bigger mission:

At Smart Working, our mission is to empower companies to work with the best people in the world. We believe this creates opportunities for growth, innovation and progress - unlocking human potential on a global scale.

By improving how businesses access top-tier tech talent, we aim to remove geographic and resource barriers, enabling great people and great companies to thrive. When businesses work with the best people, the entire world benefits.

We’re working towards a future where anyone, anywhere, can access life-changing opportunities.

Why this is so important to us:

A more efficient global labour market: Talent is spread equally around the world whereas opportunity is not. We are working to bridge that gap, improving how talent is matched with opportunity.
Accelerated innovation & competition: Companies of all sizes, not just tech giants, can access world-class talent, levelling the playing field.
Reduced inequality: Fairer access to high-quality work means income is distributed more equitably, especially across developing economies.
A ripple effect of progress: When one person gets a great job, entire families and communities benefit.
Great teams = great results: We help businesses access the talent they need to become market leaders and innovators.

We’re building a smarter, fairer world of work. 

If that excites you - join us, come and help us make it real. 

How do we complete this mission?

At Smart Working, we’re redefining how companies build elite remote development teams. As a fast-growing scale-up with a global talent pool of over 120,000 vetted software engineers, we help businesses move faster by providing them with exceptional offshore developers - with speed, flexibility and security.

We’re a high-growth tech business solving real hiring problems with speed, quality, and a human touch. Now, we’re looking for a Head of Digital Marketing to own and scale our digital presence - and help fuel the next phase of our journey.

Why this role rocks:

    • Hands-On Impact: You’ll directly own our digital ad campaigns and drive measurable results.
    • Global Reach: Your work will help companies worldwide discover and engage with Smart Working.
    • Growth Energy: We move fast, test constantly, and get excited by performance data.
    • Ownership Culture: You’ll have autonomy, responsibility, and the opportunity to make a real difference.
    • Remote-First Flexibility: Work from India with full flexibility.
    • Career Growth: Be part of a high-growth, globally scaling business.

What you’ll be doing:

    • Run and optimise LinkedIn Ads and Google Ads campaigns to drive qualified leads.
    • Develop and execute A/B and multivariate tests across ad creatives, messaging, and landing pages.
    • Test, scale, and refine campaigns for maximum ROI.
    • Conduct keyword and audience research to refine targeting.
    • Track, report, and optimise based on performance metrics.
    • Collaborate with sales and marketing colleagues to align campaigns with commercial goals.
    • Contribute ideas for additional channels (SEO, email, content) as a bonus, but core focus will be paid digital ads.

What we’re looking for:

    • 3+ years running performance marketing campaigns in a B2B setting, with proven success in LinkedIn Ads and Google Ads.
    • Strong analytical skills with experience managing significant ad budgets.
    • Track record of driving pipeline or revenue growth from digital ads.
    • Hands-on, detail-oriented, and data-driven.
    • Experience in B2B SaaS, tech, or high-growth businesses preferred.
    • SEO, email marketing, or content knowledge = a nice bonus.

Our culture & values:

    • At Smart Working, culture isn’t just a poster on the wall - it’s how we operate every day. We are a high-performance team that shares a deep commitment to:
    • Ambition: Be results-driven and aim high.
    • Excellence: Set high standards, take pride, and push yourself to perform.
    • Energy: Move fast, be proactive, and get things done.
    • Innovation: Think boldly, test quickly, and never stop improving.
    • Ownership: Take full responsibility from start to finish - no excuses.
    • Self-Improvement: Learn constantly and strive to upgrade yourself.

Perks & benefits:

    • Remote Working
    • 24 days holiday + your birthday off
    • Annual wellness budget
    • Training budget
    • Company awards and team days out
Ready to build something big?

If you're excited to build a high-impact marketing function inside a fast-growing business with global ambition, we’d love to hear from you.