Sr. Product Marketing Manager - Data, Identity and Measurement

New York City
Strategy /
Permanent /
Hybrid
About the Team
The Product Marketing team is responsible for leading the strategic positioning of our products and services to drive market adoption.  The team is composed of highly motivated, collaborative and creative individuals.  

Your mission
Equativ is looking for a Sr. Product Marketing Manager to focus on our suite of data, identity and measurement solutions across our demand and supply-side platforms.  This is an exciting opportunity to bring your expertise to a rapidly growing company, in the context of 3rd-party cookie deprecation.  In this role, you will lead successful go-to-market strategy to bring new features, products and partnership to market, while working cross-functionally with stakeholders across Strategy, Product, and Sales. You will gather market intelligence, distill insights and trends to develop messaging and positioning, and enable the Sales team through training and marketing collateral. The ideal candidate will have a strong understanding of how data powers the ad tech ecosystem across channels (including CTV): audience targeting, identity resolution, and measurement.

What you'll do

    • Develop and execute the go-to-market strategies for our suite of data, identity, and measurement solutions for advertisers and publishers, while driving alignment with key stakeholders across the organization Build supporting timelines, communications (internal + external) plans, training strategies, external campaigns, and KPIs.
    • Conduct market, competitive and customer analysis to develop a deep understanding of our target audiences and influence product development and partnerships
    • Develop differentiated messaging & positioning that clearly articulates the value of our offerings
    • Transform value propositions into compelling sales enablement materials including pitch decks, one-slides, FAQs, and more 
    • Orchestrate Sales-focused trainings and drive strong cross-team participation across Product, Sales, and Global Solutions
    • Conduct quarterly business analyses, identify risks and opportunities, share recommendations
    • Be the product marketing expert and collaborate and contribute to the development of thought leadership and  marketing initiatives with Brand Marketing: press releases, bylines, blog posts, and webinars 
    • Be a leader on the Product Marketing team, stay abreast of and share key learnings and insights and improve and develop processes

About you

    • 5-7+ years in product marketing and ad-tech experience with expertise in data, identity, and measurement across channels including CTV 
    • Strong understanding of the digital advertising industry, ad tech, and emerging trends and technologies
    • Proven track record in leading go-to-market strategies for ad tech platforms.
    • Creative thinking around innovative messaging and presentation strategies
    • Excellent communication and presentation skills to be able to simplify complex solutions with strong ability to lead through influence, debate, data and storytelling
    • Ability to analyze data and to convert into actionable insights
    • Ability to work in a dynamic, fast-paced, sometimes ambiguous environment
    • Ability to roll up your sleeves to create/drive visual tools to sell/explain products and solutions
    • Strong project management tools and the ability to manage multiple projects and stakeholders simultaneously
    • Bilingual in French is plus
Compensation
The annual base salary range for this position is $135,000 - $180,000. Please note that the salary information is a general guideline only. Equativ considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

👋 About us 
Equativ is the new single name for Smart Adserver, DynAdmic, LiquidM and Nowtilus — four proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply- side and demand-side with equal professionalism and technical sophistication.

Headquartered in Paris and New York, Equativ operates globally with a team of more than 550 people in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.

The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest-Growing Companies.

Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.

Come and lead the charge with us in building a transparent ecosystem based on quality!

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Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com