Sr. Sales Director, Programmatic Curation Partnerships

New York City /
Sales /
/ Hybrid
Job Summary

Equativ is seeking a Senior Director of Programmatic Curation Partnerships who will be responsible for driving revenue growth through strategic sales initiatives across Equativ's curation offering. The ideal candidate will have a proven track record of creating successful go-to-market strategies, exceeding sales targets, and developing a team.

CURATORS (data providers, networks, retailers, publishers, and advertising agencies)

What you'll do

    • As an individual contributor across the US & Canada, drive revenue growth through direct sales initiatives across Equativ's PMP curation and direct media buying platform offering - Equativ Buyer Connect (EBC).
    • Develop and execute new go-to-market strategies that support sales.
    • Manage a high volume of daily outreach to prospects.
    • Define target markets/verticals, lead generation processes and pipelines, and document interactions and follow-ups in Salesforce.
    • Work closely with Equativ's product and marketing teams to develop our pitch, unique benefits, and supportive sales collateral.
    • Initiate and close complex business deals with multiple stakeholders (internal and externally).
    • Build and maintain strong relationships with key partners and clients.
    • Track industry trends, competitor activities, and emerging technologies to capitalize on new opportunities and educate the broader organization.
    • Orchestrate and further develop Equativ playbook for building channel sales growth across partners throughout the programmatic ecosystem (targeting multiple segments Data Partners, Ad Networks, Retailers, and Agencies).
    • Evangelize Equative’s curation platform and practice, providing partners the necessary tools to white-label our offering and take it to market strategically.
    • Provide program leadership in creating best-of-breed solutions for our clients.
    • Collaborate with an internal SDR team to develop and execute a high-performing lead-gen, outreach, and meeting generation framework.
    • Work closely with the managed service demand partnerships team to build a groundswell of activity with advertising agencies.

Who you are

    • Proven experience (7+ years) in programmatic advertising, with a focus on platform/data partnerships and/or PMP media deals.
    • Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, DMPs, and ad exchanges.
    • Demonstrated success in negotiating and managing strategic partnerships in the programmatic space.
    • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
    • Exceptional communication and interpersonal skills, with the ability to influence and build relationships at all levels.
    • Strong leadership capabilities with experience in mentoring.
    • Entrepreneurial mindset with the ability to navigate complex business landscapes.
$125,000 - $175,000 a year
The annual base salary range for this position is $125,000 - $175,000 . Please note that the salary information is a general guideline only.  Equativ considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.
👋 About us 
Equativ is the new single name for Smart Adserver, DynAdmic, LiquidM and Nowtilus — four proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply- side and demand-side with equal professionalism and technical sophistication.

Headquartered in Paris and New York, Equativ operates globally with a team of more than 550 people in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at

The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest-Growing Companies.

Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.

Come and lead the charge with us in building a transparent ecosystem based on quality!

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at