Senior Demand Generation Marketing Manager
San Mateo, CA
Marketing – Growth /
Full-Time /
Hybrid
The Role:
In this high-impact role, you will join a dynamic demand generation team working closely with the broader Marketing and Sales teams to develop highly targeted programs that drive target account engagement, pipeline, and revenue. Reporting to the VP of Corporate Marketing, you’ll have a dual focus on global PPC/Paid Acquisition as well as the ideation, execution, and measurement of integrated campaigns. You will lead campaigns across multiple channels including digital, social media, email, webinars, events, direct mail, etc. This individual contributor role suits a self-starter who excels in a global, fast-paced environment.
What You’ll Do:
- Collaborate with Sales, Marketing, and Partner leaders to align priorities and develop GTM strategy segments.
- Orchestrate targeted integrated campaigns as well as ABM programs (1:1, 1, 1) to engage target accounts and move them through the buyer’s journey.
- Manage end-to-end campaign implementation across digital, social media, email, webinars, events, direct mail, and more.
- Use data models to develop a target account selection process and optimize strategies for success.
- Monitor campaign performance, analyzing results to optimize based on data and best practices.
- Communicate program status to stakeholders, ensuring timely execution and follow-up by Sales.
- Create, iteratively evaluate, and improve new campaign strategies and tactics that have the potential to move the needle.
- Be accountable for driving target account engagement, pipeline, and revenue growth.
What We’re Looking For:
- 4+ years in B2B demand generation focused on PPC/Paid Acquisition.
- Experience with ABM, multi-channel campaign execution, and content syndication.
- Strong collaboration skills with cross-functional teams and experience driving target account engagement.
- Proven track record of using data insights and best practices to optimize campaigns and achieve pipeline goals.
- Proficiency in tools like Salesforce, Marketo, 6Sense, and other marketing platforms.
- Start-up experience preferred
- BS/BA degree in Marketing, Business, or a related field.
$145,000 - $155,000 a year
The above range is the approximate annual U.S. base pay range for this position. Final offer amounts are determined by multiple factors, including candidate location, experience and expertise, and may vary from the range listed. In addition to base salaries, certain roles are also eligible for annual cash bonuses or commissions. All of our full time employees get stock options and a comprehensive benefits package.
Why Join:
There's never been a better time to join our SnapSquad!
At SnapLogic, we believe our people are the heart of our success. That is why we are dedicated to creating an environment where you can thrive both personally and professionally. From competitive salaries and robust health benefits to global wellness initiatives, we ensure you’re set up for success - wherever you’re based.
Here’s why you don’t want to miss out on being a part of our team:
A Legacy of Excellence - Recognized Industry Visionary and Leader:
When it comes to innovation and growth, SnapLogic isn’t just keeping up; we’re setting the pace. Recognized by Inc. 5000 as one of the Fastest Growing Private Companies in 2024, our trajectory speaks volumes. For the third consecutive year, SnapLogic has been named a Visionary in the Gartner Magic Quadrant for Data Integration Tools, where we’ve been praised for our expanding platform and generative AI innovations. And that’s not all—Aragon Research has highlighted our leadership in the tPaaS Globe Report, calling our generative AI capabilities a major differentiator that puts us ahead of the competition.
Redefining the Integration Category in the Age of AI:
In an era where enterprises are reimagining themselves as composable, data-driven entities, SnapLogic is at the forefront, unlocking new possibilities through generative AI and AI-augmented, graphical-visual integration. SnapLogic is not just making integration accessible to highly technical experts, but also to business technologists seeking simplicity. SnapLogic’s comprehensive, highly scalable platform transcends traditional boundaries by unifying application and data integration, API management, and automation. It’s not just another iPaaS platform - we’re a catalyst for agility and innovation, enabling businesses to seize the future today.
Innovation at the Forefront:
SnapLogic was first to market with the world’s only generative integration solution, SnapGPT, empowering users to integrate faster and easier. With open source and proprietary large language models (LLMs) and artificial intelligence, SnapGPT enables users to integrate any applications or data sources with natural language. Since launching SnapGPT in early 2023, SnapLogic has launched a full suite of AI solutions, including AgentCreator which empowers everyone to create GenAI-powered automations and applications without coding. Thousands of enterprises around the globe rely on SnapLogic to integrate, automate and orchestrate their data – across their business and now they’re looking to SnapLogic to help them unlock the next frontier of generative AI.
Join Us on Our Journey
At SnapLogic, we're changing the way the world works with data—and we want you to be part of that change. If you're ready to push boundaries, embrace innovation, and lead the charge in transforming industries, we want to hear from you.
SnapLogic is headquartered in San Mateo, CA, with team members located across the globe. No matter where you’re based, we offer a dynamic, collaborative, and forward-thinking environment that fosters growth, creativity, and success.
Are you ready to join the SnapSquad and shape the future of generative integration? We can’t wait to see your application!
