London Freelance Promoter – LGBTQ+ Singles Nights
London
Experiences /
Hybrid
ABOUT US
Sofar is creating space where music matters. We bring artists and audiences together through live experiences and artist services that inspire creativity, community and joy.
Our unique live experiences provide a place for artist discovery, local community and connection in non-traditional, unexpected places across 78 countries and growing. Through our artist services, we provide tools and services for artists to directly connect with fans and build sustainable, creative lives on their own terms.
THE ROLE
In Spring last year, we launched our Sofar singles nights (“Heartbeat”). These have been inclusive events, primarily targeting heterosexual couples. After speaking with members of our community, we recently launched this offering for the LGBTQ+ community and are now looking for someone to own this new community experience. As a Freelance Promoter, you’ll curate and promote shows to build a strong and vibrant Sofar community in your city. For this role, we are also looking for someone with a deep affinity to the LGBTQ+ community. You’ll be a true Sofar ambassador – partnering closely with the central Concerts and local city operations and marketing teams to curate and book exceptional events, conceptualise and execute local marketing initiatives, and expand Sofar’s footprint.
Our Promoters live and breathe music. They’re always on the cutting edge of discovering new sounds across genres, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organise and promote amazing live events (including artists, locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!
*Please note that our Promoters are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.
What you'll do:
- Own and grow on the success of our Sofar Singles Nights (“Heartbeat”) tailored specifically to LGBTQ+ communities – promoting and selling tickets in your city with self-directed local marketing tactics.
- Create a vision and collaborate with the central Concerts team to build and execute your strategy to grow this Sofar offering - number of monthly shows, neighborhoods, show theme ideas, etc.
- Lead curation and booking for shows in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
- Create engaging content for use across Sofar’s channel, and appear on camera to promote shows, highlight community stories and other creative promotional efforts.
- Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
- Own the quality of shows in your local market, working closely with the central Concerts team and local staff to ensure magical experiences that are rooted in hospitality
- Build relationships with local businesses to drive sales of sponsorships
Who you are:
- You have 1-3 years of experience in live event curation, promotions, social media marketing, guerilla marketing, sales, and/or partnerships.
- You have a deep affinity with LGBTQ+ communities
- You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
- You know how to connect with diverse community-driven organizations, media partners, or local businesses that would add strategic value to your city’s growth.
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
- You’re actively engaged in your local market music and cultural scene and build community around it
- You have exceptional time management skills are a clear written communicator
£120 - £600 a month
If our mission and job opening resonate, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
