Digital Marketing Manager
Minneapolis, MN /
Marketing – Digital /
Full Time
/ Hybrid
Summary: The Digital Marketing Manager plays a key role in crafting and executing the So Good So You digital marketing strategy. This role is responsible for So Good So You’s full-funnel digital marketing execution from awareness, to consideration, to conversion and retention through a wide range of digital communications including website, paid social, email, retailer support, and more.
Through a total understanding of retailer and company business objectives, the Digital Marketing Manager will develop digital marketing strategies to deliver with excellence, the agreed-to business results, including online customer experience, engagement, conversion, retailer support, and sales growth goals.
What You'll Do:
- Full ownership of the company website and campaign-specific microsites
- Strategize, plan and craft email campaigns to achieve specific goals (e.g. increase trial and repeat purchasing, retail activations)
- Plan, execute, and optimize digital paid media campaigns on digital channels including Social (Meta, TikTok, Pinterest), Google paid search, etc.
- Strategize, execute, and optimize digital retailer support to drive in-store ROI, including retailer site sponsored search, Shipt, Instacart, etc.
- Track, measure, and generate regular reports tying in period-over-period growth and performance against historical/platform benchmarks to optimize campaigns and templates
- Collaborate with internal departments to establish specific campaign objectives, complete tasks, and identify and solve problems
- Demonstrate a deep understanding of drivers of performance for the brand. Lead business analysis; monitoring and reporting business performance against KPI’s
- Identify opportunities and issues to drive brand growth and profitability
Who You Are:
- An experienced and detail-oriented digital marketer with a creative and analytical mindset who loves to share findings and actionable insights
- Passionate about testing, learning and iterating, implementing learnings and evolving strategies and tactics
- Able to work with a major email service provider (specifically Klaviyo) to set up one-off marketing emails, flows, and triggered emails
- Experienced at managing, updating and optimizing websites (specifically Shopify)
- A quick learner with a genuine interest in improving digital performance through a data-driven approach
- Thrives in entrepreneurial company culture
- Self-starter, problem-solver, and self- accountable.
- Skilled at prioritizing and managing multiple projects, taking initiative, and working collaboratively
- An excellent communicator—in person, online
What you Bring/Qualifications:
- Bachelor’s degree, in marketing, advertising, journalism, communications, marketing or related field is a plus
- Agency experience (external or in-house)
- 4+ years of digital marketing experience
- Demonstrated career success in content strategy/content creation
- Proficiency in Google Ad Manager, Klaviyo, Shopify, Meta Ad Manager
- Ability to research, plan, and edit email and website content to engage distinct audiences and deliver desired consumer action
- Ability to work collaboratively and enthusiastically with others to achieve organizational goals
About So Good So You
So Good So You is a leading brand and manufacturer of premium plant-based functional beverages in the exciting natural & better-for-you food and beverage industry. Founded in 2014 in Minneapolis, we were recently featured as the top 20% of Inc’s Fast 5000 – the fastest-growing privately-held companies in the US. So Good So You’s industry-leading premium probiotic juice shots are carried in over 4000 locations in 47 states throughout the US. As a mission-driven brand that does all things For the Love of Body and Planet ™, we strive for diversity and inclusion. As a majority female-owned business, we advocate for social justice and closing the opportunity-gap within our minority communities. Our current workforce is 74% female and 46% BIPOC and we actively seek to hire and support the career growth of minority, BIPOC and diversity candidates.
For the Love of Body and Planet ™
Our company believes that we are So Good, Together™ and strives to inspire an active lifestyle that is in harmony with the environment – that starts with embracing a lifestyle based predominantly on plant-based foods, reducing our waste and being conscious of our carbon footprint. We operate a renewable energy-powered Zero Waste manufacturing facility and have a goal to be a Carbon Positive company by 2022. We believe in the power of community – surrounding yourself with healthy, happy people exponentially increases your chances of being healthy and happy too! We are following our passions and are committed to supporting our community – our employees, families, friends and customers – to find and follow their own passions!
Property of So Good Brand Inc.
