Marketing Manager
Asbury Park
Subscriber & Community Engagement – Subscriber & Community Engagement /
Hybrid /
Hybrid
About Us
Solar Landscape is the leading commercial and community solar developer in the United States. We partner with the world's largest real estate companies to develop, install, and operate solar projects on commercial and industrial rooftops. Through our groundbreaking community solar model, households in surrounding communities can subscribe to receive solar power at a guaranteed discount.
To date, Solar Landscape has deployed over 500 megawatts of renewable energy projects totaling over $1 billion in capital investment. Solar Landscape was named the #1 Distributed Generation developer for 2023 by New Project Media and was awarded the U.S. Department of Energy’s Equitable Community Solar Grand Prize.
For more about Solar Landscape, visit www.solarlandscape.com.
About The Role
We’re seeking a DTC Marketing Manager to support the day-to-day execution of our core subscriber acquisition, management, and retention programs. Responsibilities include managing vendors and ensuring every campaign is delivered on time, on message, and on budget.
In addition to acquisition, this position plays a key role in enhancing subscriber retention and leading winback efforts, with oversight of lifecycle touchpoints that keep customers informed, satisfied, and engaged. You’ll also collaborate with our Community Engagement team to support aligned initiatives and lead marketing campaigns for growing the subscriber base.
Responsibilities
- Brand & Vendor Project Management
- Coordinate subcontracted campaigns, e.g., direct mail, digital ads, canvassing.
- Manage timelines, deliverables, creative approvals, and reporting.
- Participate in regular check-ins with vendor teams to track progress and optimize performance.
- Ensure consistency across messaging, compliance, and customer experience.
- Training & Partner Enablement
- Build and maintain channel-specific training materials and playbooks for vendors.
- Ensure all external-facing materials reflect legal, brand, and program requirements.
- Support partner payment processes by confirming milestone completion and ensuring timely and accurate invoice submissions in accordance with contract terms.
- Campaign Execution & Optimization
- Oversee campaign setup and QA for accuracy, regulatory compliance, and audience fit.
- Track campaign quality, troubleshoot issues, and provide feedback for improvements.
- Build and maintain marketing SOPs to increase repeatability and reduce errors.
- Retention, Lifecycle & Winback Marketing
- Develop and manage lifecycle messaging for active subscribers, including onboarding, education, and program updates.
- Execute targeted winback campaigns to re-engage churned or inactive subscribers via email, SMS, or direct mail.
- Partner with analytics to define churn risk and segmentation strategies.
- Coordinate with customer support and operations to align on messaging and resolution workflows.
- Support for Community Engagement Initiatives
- Collaborate with the Community Engagement team to align marketing efforts with local partnership-driven subscriber acquisition.
- Provide marketing assets, training, and execution support as needed for co-branded or community-aligned campaigns.
- Reporting & Cross-Functional Collaboration
- Analyze and summarize campaign and lifecycle performance
- Work closely with Operations, Legal, Brand, and Community Engagement teams to ensure a unified customer journey.
- Help improve marketing attribution, tracking, and enrollment data infrastructure in partnership with Subscriber Operations.
- Emerging Channels
- Support implementation of emerging acquisition channels
- Track pilot campaign results and recommend improvements or scale strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3+ years' experience in a direct-to-consumer, digital, or lifecycle marketing role, including operations responsibilities.
- Background in home services, energy, telecom, or other regulated industry preferred. Experience with community solar or subscriber-based utility programs a plus.
- Understanding of direct response marketing (direct mail, digital, door-to-door) campaigns, marketing analytics, and customer retention.
- Familiarity with website Content Management Systems (e.g., WordPress), CRM, campaign tools (e.g. HubSpot, Pardot/Salesforce, Microsoft Dynamics 365), and Google Analytics.
- Strong project and partner management skills; experience managing agency or vendor relationships.
- Exposure to demand generation, lifecycle automation, win back campaigns, or churn reduction strategies.
- Excellent written and verbal communication skills, and a passion for sustainability.
- Creative thinking and interest in testing new marketing approaches.
$85,000 - $135,000 a year
The salary range listed is an estimate and may vary based on the candidate’s experience, qualifications, and location. Final compensation will be determined at the time of offer and is subject to internal equity and market data. Solar Landscape is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need.
Benefits and Perks
Solar Landscape’s company culture is second to none.
Our employees combine our mission, grit and drive with a rebel’s attitude that is changing the industry:
· Located in the heart of historic Asbury Park, our state-of-the-art office space offers flexible workstations encouraging collaboration and movement.
· Employees come together to eat every day! Like in a home, our gourmet kitchen is the heart of the office. Solar Landscape has a full-time in-house chef cooking daily farm-to-table meals using locally sourced organic food.
· Also included for employees is our competitive compensation package; a 401(k) employer-match; health, dental, & vision insurance, flexible paid time off and holiday PTO; We provide healthy snacks, coffee, volunteer opportunities, company outings, and more!
