We are looking for a highly analytical, digital-savvy Director of Growth Marketing to develop the Marketing team at [solidcore]. This is an incredible opportunity to lead customer acquisition, retention and loyalty and drive meaningful new client revenue by testing and scaling digital acquisition channels as well as optimizing the full marketing funnel.

The role requires a scientist who can uncover insights in data, and a creative storyteller with a passion and deep understanding of the power of brand + organic marketing. We’re looking for someone who thrives on testing and relentless experimentation, and values the importance of qualitative research and understanding customer psychology to uncover what actually motivates people to make decisions and come to [solidcore] to create the strongest version of themselves.

Our ideal candidate has also deployed paid media to drive paid channel efficiency, conversion and lead generation. Located in vibrant Arlington, VA, this is an exciting opportunity to join a rapidly growing organization with a desire to be the leader in the studio fitness space.

Responsibilities

Report to the SVP of Digital & Marketing to scale the Growth function at [solidcore] with a focus on driving revenue growth and increasing client retention
Develop and lead the performance and growth marketing strategies to drive acquisition, retention, reengagement and customer loyalty/frequency
Maximize traffic, leads and conversions through both organic and paid channels (own the digital marketing strategy, and effectively managing the performance budget to drive new client acquisition and leads)
Lead CRM strategy and enhancements, grounded in data + client insights, to the entire customer journey, user experience and brand presence (SEO, ASO, email, in-app, SMS)
Develop and implement a cohesive inbound content strategy.
Partner with Operations, Customer Support, Sales, and digital Product teams to enhance client experience and increase overall satisfaction and loyalty (encompasses loyalty program, field marketing and strategic partnership)
Partner with our business analytics team to design lead scoring and nurturing programs (create client segments/personas and personalized campaigns)
Recommend improvements in the entire customer journey across all possible touch points (digital and off-line) and present findings in a clear and actionable format
Lead and manage [solidcore]’s loyalty program end to end

Qualifications

Passion for fitness, wellness, and the [solidcore] brand
7-10 years of marketing experience with a leading lifestyle or consumer brand, preferably in a Growth or Performance Marketing role
3-5 years of management experience
A quant-savvy, full-funnel marketer with a proven track record driving efficient growth (deep understanding of the evolving digital marketing landscape)
Data-driven, consumer-centric CRM expert focused on retention and loyalty
Ability to collaborate with Brand Marketing to optimize ad messaging and creative on an ongoing basis, while building a larger plan/testing framework for non-digital media
Ability to work under pressure – someone who thrives in a fast-paced, hyper-growth environment

Compensation & Benefits

Competitive salary based on skills and experience
Annual performance-based bonus eligibility
Flexible PTO
Cell phone stipend
401k with employer match
Free drop in classes
Health, dental & vision insurance
And MORE

[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.

[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.

[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.

[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.

[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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