Head of New Business Ventures

Arlington, Virginia
Headquarters – Executive /
Corporate (Full-Time) /
Hybrid
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[solidcore is seeking a dynamic and entrepreneurial Head of New Business Ventures to lead expansion into new revenue streams as we look to build on the existing [solidcore] ecosystem. This strategic leadership role will be responsible for developing and executing new business opportunities that extend the [solidcore] brand and lifestyle beyond our core studio offering. The ideal candidate will have a unique blend of strategic thinking and entrepreneurial execution, with the ability to move quickly from ideation to market launch while maintaining our commitment to delivering a premium experience for clients and team members.

Responsibilities

    • What you will do:

      • Innovation Strategy & New Venture Development

    • Develop and execute a comprehensive new business venture strategy aligned with [solidcore]'s mission, vision, and values
    • Partner with the Strategy & Insights function to identify high-potential opportunities for brand extension, new revenue streams, and adjacent market entry
    • Deep dive into primary and secondary market research and feasibility analyses, including consumer insights, competitive landscape assessment, and financial modeling
    •  Create detailed business cases and go-to-market strategies for new venture opportunities

      • Product & Service Innovation

    • Lead development of new fitness and wellness concepts that leverage [solidcore]'s brand equity and client base in areas such as nutrition, recovery, retail products, digital fitness, and lifestyle services, among others
    • Collaborate with external partners, vendors, and potential acquisition targets to accelerate innovation
    • Oversee pilot programs and test-and-learn initiatives to validate new concepts before full-scale launch
    • Design scalable operating models for new ventures that can grow alongside the core business
    • Analyze and optimize pricing strategies and monetization approaches for new offerings

      • Strategic Partnerships & Ecosystem Development

    • Identify and cultivate strategic partnerships that can accelerate new venture development and market entry
    • Structure and negotiate partnership agreements, joint ventures, and strategic alliances
    • Evaluate potential acquisition opportunities and manage due diligence processes, coordinating with key cross-functional partners

      • Cross-Functional Leadership & Execution

    • Partner closely with Operations, Marketing, Technology, Finance, People, and Real Estate teams (as relevant) to ensure an integrated approach to any new ventures
    • Collaborate with Marketing & Brand teams to develop positioning and customer acquisition strategies for new ventures
    • Work with Operations to ensure new ventures maintain [solidcore]'s quality standards and operational excellence
    • Support the Finance team in developing business models, forecasting, and investment analysis for new ventures

      • Market Intelligence & Trend Analysis

    • Maintain a deep understanding of health and wellness industry trends, emerging technologies, and consumer behavior shifts
    • Monitor competitive landscape and identify white space opportunities and emerging threats by establishing market intelligence gathering processes and trend monitoring systems 

Qualifications

    • What you will need:

      • Education & Experience

    • Bachelor's degree in Business, Strategy, Marketing, or related field; MBA from top-tier program strongly preferred
    • Minimum 8-10 years of experience in strategy, business development, or innovation roles, with at least 5 years in senior leadership positions
    • Proven experience in consumer-facing businesses, preferably in fitness, wellness, lifestyle, or related industries
    • Demonstrated success in launching new products, services, or business ventures from concept to market in a fast-growth environment
    •  Experience with strategic consulting (e.g., McKinsey, Bain, BCG) or corporate strategy roles strongly preferred

      • Core Competencies

    • Execution Excellence: Proven ability to translate strategic concepts into market-ready products and services with strong project management and execution skills
    • Product Development: Experience taking products from concept through MVP development, launch, and ongoing iteration based on consumer feedback
    • Entrepreneurial Mindset: Embedded leadership DNA of tenacity, scrappiness, and willingness to roll up your sleeves to get the job done
    • Consumer Testing: Expertise in designing and implementing consumer validation programs, A/B testing, and feedback incorporation processes
    • Agile Methodology: Experience with agile development processes, rapid prototyping, and iterative product development
    • Cross-Functional Collaboration: Strong track record working across functions to drive consensus and coordinate complex product launches

      • Leadership & Execution

    •  Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously
    •  Strong analytical and problem-solving abilities with a data-driven decision-making approach
    •  Excellent communication and presentation skills, with the ability to influence stakeholders at all levels, including the C-suite and Board of Directors
    •  Experience building and leading high-performing teams in fast-paced, entrepreneurial environments
    •  Proven ability to work collaboratively across functions and drive consensus around new initiatives

      • Personal Attributes

    • Agility & Speed: Ability to move quickly from concept to execution while maintaining quality and strategic alignment
    • Resilience & Persistence: Comfortable with failure and setback as part of the innovation process, with ability to pivot and iterate quickly
    • Customer Obsession: Deep empathy for [solidcore] members and understanding of their broader wellness journey
    • Cultural Fit: Alignment with [solidcore]'s mission, values, and high-performance culture
    • Passion for Wellness: Genuine interest in fitness, health, and wellness with personal experience as a consumer in the space

      • Travel & Location Requirements

    • Position based at [solidcore] headquarters in Arlington, VA
    • Domestic travel required (25-35% of time) to visit studios, attend industry events, meet partners, and support new venture launches
    • Must be available for extended work hours during critical project phases

Compensation and Benefits

    • Competitive salary based on experience
    • Bonus eligibility based on individual and company performance
    • Monthly cell phone stipend
    • 401k with employer match
    • Health, dental, & vision insurance
    • Flexible PTO
    • Free drop-in classes at [solidcore]
    • And MORE
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