Adobe Target Developer
Ukraine / Georgia / India / Poland
Digital Experience – Digital Solutions /
Remote
Solvd is an AI-first advisory and digital engineering firm delivering measurable business impact through strategic digital transformation. Taking an AI-first approach, we bridge the critical gap between experimentation and real ROI, weaving artificial intelligence into everything we do and helping clients at all stages accelerate AI integration into each process layer. Our mission is to empower passionate people to thrive in the era of AI while maintaining rigorous ethical AI standards. We’re supported by a global team with offices in the USA, Poland, Ukraine and Georgia.
We are seeking a skilled Adobe Target Developer with strong frontend development experience to join our digital experience team. You will be responsible for building, executing, and optimizing personalized experiences and A/B tests using Adobe Target, while collaborating closely with marketing, product, and engineering teams. Your frontend expertise will be crucial in creating seamless, performant, and user-centric digital experiences.
Responsibilities:
- Design, develop, and implement A/B tests, multivariate tests (MVT), personalization activities, and experience targeting using Adobe Target.
- Develop and customize client-side code using HTML, CSS, JavaScript, and Adobe Target’s Visual Experience Composer (VEC) and Form-based Composer.
- Collaborate with UX designers, analysts, and marketers to implement test hypotheses and personalized user journeys.
- Integrate Adobe Target with Adobe Analytics (A4T) for proper reporting and performance tracking.
- Use Adobe Target APIs for automation and integration when necessary.
- Debug and troubleshoot targeting and test activities across different browsers and devices.
- Ensure test and personalization activities do not impact site performance, SEO, or analytics tracking.
- Contribute to optimization strategy by providing technical feasibility assessments and effort estimates.
- Collaborate with web development and Commerce teams (e.g., Salesforce, CMS) to ensure seamless implementation across platforms.
- Maintain clear documentation of tests, targeting logic, and tracking mechanisms.
Mandatory requirements:
- 3–5+ years of experience in Adobe Target implementation and development.
- Strong frontend development skills: JavaScript (vanilla & frameworks), HTML5, CSS3, jQuery, etc.
- Experience in single-page applications (SPAs) and frameworks like React, Angular, or Vue.js is a plus.
- Hands-on experience with Adobe Target’s VEC and Form-based Composer.
- Solid understanding of Adobe Experience Cloud ecosystem, especially Adobe Analytics (A4T integration).
- Proficient in browser dev tools, tag managers (e.g., Adobe Launch, Tealium, GTM), and debugging techniques.
- Experience with version control systems (e.g., Git) and CI/CD practices.
- Ability to interpret data and provide actionable insights from tests and personalization campaigns.
- Excellent communication and collaboration skills.
- Detail-oriented with a strong focus on delivering user-centered solutions.
- Ability to manage multiple tasks and deadlines in a fast-paced environment.
- Proactive in identifying testing and personalization opportunities.
Optional requirements:
- Familiarity with QA and test automation tools for web experiences is a plus.
- Adobe Target Business Practitioner or Developer certification.
- Background in e-commerce, retail, or digital media is an advantage.
