Technical Product Marketing Manager - SonarCloud

Go To Market – Marketing /
Full-time /
Sonar solves the trillion-dollar challenge of bad code. Sonar equips organizations to achieve and sustain a Clean Code state by empowering developers to write consistent, intentional, adaptable, and responsible code. Clean Code produces software that is maintainable, reliable, and secure, allowing development teams to spend less time fixing issues and more time innovating. With Sonar, and by employing the company’s Clean as You Code methodology, organizations minimize risk, reduce technical debt, increase productivity, and derive more value from their software in a predictable and sustainable way.

Sonar’s open-source and commercial products – SonarLint, SonarCloud, and SonarQube – support over 30 programming languages, frameworks, and infrastructure technologies. Trusted by more than 500,000 organizations and used by more than 7 million developers globally to clean more than half a trillion lines of code, Sonar is integral to delivering better software.

If you are passionate about software development tools and have a knack for building and launching compelling positioning and messaging for great products, then this is a unique opportunity for you! We are looking for a dynamic and experienced B2B SaaS product marketer who will help us grow and scale our impact, bringing awareness and adoption of the Sonar solution to users around the world. We are in hyper-growth mode with products that are well-loved and used by millions of developers and development teams globally. 

The role involves owning and driving strategic go-to-market initiatives, positioning, and product launches for SonarCloud, the leading choice for developers to build and deliver Clean Code. You’ll be working closely with product management, engineering, sales, services, and demand generation teams to plan and execute programs while continually optimizing go-to-market motions based on market needs. 

The impact you can have 

The SonarCloud Technical Product Marketing Manager role is very strategic to the company’s growth and you will be at the center of it all. As a Product Marketer for this fast-growing industry-leading offering, you will play a central role, in collaboration with a dynamic and diverse squad, to scale the awareness and adoption globally.

On a daily basis, you will

    • Be involved in the strategic planning and execution of our go-to-market initiatives around SonarCloud product launches
    • Be an expert on our solution and understand how users at all levels of an organization are using our products to accurately convey the message to all stakeholders
    • Develop clear and compelling competitive positioning and messaging for new features and articulate their benefit and value propositions to our targeted audience
    • Work closely with other Marketing team members to develop and coordinate programs and campaigns through new and existing channels to create awareness and drive adoption
    • Collaborate with Product Management to define and influence the product feature roadmap with valuable insights and relevant market research
    • Craft impactful stories and content (e.g. blog posts, product announcements, web content, webinars, videos, etc.) that contribute to go-to-market objectives and campaigns
    • Partner with the product management, engineering, web development, and growth teams to incorporate in-product communications and nurture streams to engage and win customers in a zero-touch model

The skills you will demonstrate

    • 5+ years of direct B2B SaaS Product Marketing experience in the Developer tools or DevOps space.
    • 8+ years of total experience in the software industry
    • You exhibit technical acumen and have a great passion for software products and the underlying technology that fuels them
    • Past experience in programming or DevOps and/or CI/CD is mandatory
    • You adapt quickly, are flexible, and are comfortable working in a dynamic space with Agile principles
    • You love collaborative work and are open to adjusting based on feedback
    • You have exceptional communication skills and are fluent in English, both written and spoken
    • Bachelors in Computer Science or Engineering. MBA preferred
Why you will love it here

• We value a safe work culture - founded in respect, kindness, and the right to fail.
• We hire great people - we value communication skills as much as technical prowess and we strive to create a work environment that allows for everyone to succeed and feel empowered to do their best work. Our 500+ SonarSourcers from 35 different nationalities can relate!
• Work-life balance - a healthy work-life balance is very important at Sonar.
• Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.
• We promote continuous learning - in an ever-changing industry, learning new skills is the key to growth and success! We're happy to support all employees in this journey if desired. 

What we do

As Home of Clean Code, Sonar is the ultimate solution to achieving Clean Code for developers and organizations alike. 

The company was formed to develop the open-source tool SonarQube, which has since become the go-to standard in code quality management. We strive every day to pave the way for developers, tackling the toughest issues head-on and pushing the limits of what’s possible. 

Who we are

At Sonar we believe in people, dedication, and innovation. We’re a team of problem solvers who are passionate and relentless in their respective missions. We want to work with people who are ready and willing to fasten their seat belts and be part of an incredible ride! 

Our Core Values are: Smarter Together, Excellence, Innovation, and Delivery. They reflect our unique culture and we expect them to help shape and positively strengthen our organization. 

If you want to learn more about our culture, check out our blog post.

Join us; we’ll be smarter and stronger together!

Sonar is an equal-opportunity employer and is committed to treating every employee with equal respect and fairness. We maintain a zero-tolerance policy toward any form of discrimination. All candidates will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, veteran status, disability, or any other legally protected status.