Digital Marketing Manager

Sunnyvale, CA (Hybrid)
Marketing /
Full Time /
Sonatus is a well-funded, fast-paced, and fast-growing company whose technologies and software help automakers build dynamic software-defined vehicles. With two generations of solutions already on the road with a top global OEM, our vehicle and cloud software solutions are at the forefront of the digital transformation of vehicles. The Sonatus team is a talented and diverse collection of technology and automotive specialists hailing from many of the most prominent companies in their respective industries.

We are seeking a skilled and experienced Digital Marketing Manager to join our growing team. As the Digital Marketing Manager, you will be responsible for developing, implementing, and managing our digital marketing strategy. You will play a crucial role in driving online brand awareness, lead generation, customer acquisition, and engagement. The ideal candidate is a strategic thinker with a proven track record of successful digital campaigns, a deep understanding of digital channels, and the ability to analyze data to optimize performance.Location-wise, candidates should ideally reside within the SF/Bay Area, CA region as we promote a hybrid work model with 2-3-days in office requirement (for synergy, collaboration, engagement, and camaraderie with peers and management).

Duties and Responsibilities

    • Day-to-day management and updating of the company website including bug fixes, change requests, blog posting, landing pages, and localization. Contribute to improving the design, UX, traffic, and content. 
    • Manage and keep up to date company content on 3rd party sites and platforms.
    • Manage development and updating of digital resources such as datasheets, case studies, presentation decks.
    • Manage the content and operations of social media posts, videos, podcasts from the company on various platforms (i.e. LinkedIn, X, YouTube, Instagram, Spotify, and others). 
    • Foster engagement and maintain the integrity of online communities
    • Create paid ads and campaigns for search, display, and social media platforms.
    • Create email newsletters and campaigns to target key customers.
    • Manage partner marketing online programs.
    • Maintain consistent brand guidelines and messaging throughout all platforms.
    • Analyze and generate reports on the success of marketing programs and campaigns (ROI and KPIs).
    • Reports to the Sr. Digital Marketing Lead but collaborates closely with all members of the marketing team, stakeholders across various departments, agencies and contractors.

Desired Skills and Experience

    • Bachelor's degree in Marketing, Business, or related field.
    • 5+ years of experience in marketing particularly within the tech and/or automotive industry with at least 3 years in digital marketing.
    • Working knowledge of web design principles and best practices.
    • Solid understanding of digital marketing channels with demonstrable experience leading and managing SEO/SEM, social media, marketing database, email, display advertising, and content marketing. 
    • Basic photo and video editing skills in order to edit content. Familiarity with software such as Adobe Creative Suite / Cloud.
    • Ability to juggle multiple projects and stay on top of all of them.
    • Demonstrated ability to develop and execute sales and marketing strategies and campaigns.
    • Proficient using and administering CRM and content management (CMS) platforms such as HubSpot, Salesforce, and WordPress.
    • Familiarity with online digital ads platforms such as Google Ads and LinkedIn Campaign Manager.
    • Experience with website, SEO, social media analytical tools (e.g. Google Analytics, Semrush).
    • Excellent verbal and written communication skills.

Consider being part of the Sonatus team and receive the following:

Benefit Offerings includes:
- Competitive compensation and equity program
- Health care plan (Medical, Dental & Vision)
- Flexible and Dependent Care Expense program
- Retirement plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited paid time off per year
- Hybrid office work arrangement/flexibility

Perk Offerings include:
- Complimentary lunches, snacks, and beverages during on-site working days
- Wellness benefit allowances (towards gym membership and fitness programs)
- Internet reimbursement
- Computer Accessory Allowance

Employee Engagement Offerings:
- Departmental team building and outings
- Employee Referral Program
- Culture/Employee Satisfaction Surveys - Feedback matters!
- Peer Award Program (monthly)
- Innovative Award Program (annual)

Sonatus is a fast-paced and innovative company seeking team members who are passionate about making a difference. If you are ready to take your career to the next level, we encourage you to apply.

To all recruitment agencies: Sonatus, Inc. ("Sonatus") does not accept unsolicited agency resumes. Please do not forward resumes to our careers alias or other Sonatus' employees. Sonatus is not responsible for any fees associated with unsolicited activities.