Head of Creative
United States
Marketing – Corporate Marketing /
Permanent /
Remote
About Us
Sophos is a global leader and innovator of advanced security solutions that defeat cyberattacks, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies. As one of the largest pure-play cybersecurity providers, Sophos defends more than 600,000 organizations and more than 100 million users worldwide from active adversaries, ransomware, phishing, malware, and more. Sophos’ services and products connect through the Sophos Central management console and are powered by Sophos X-Ops, the company’s cross-domain threat intelligence unit. Sophos X-Ops intelligence optimizes the entire Sophos Adaptive Cybersecurity Ecosystem, which includes a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity and information technology vendors. Sophos provides cybersecurity-as-a-service to organizations needing fully managed security solutions. Customers can also manage their cybersecurity directly with Sophos’ security operations platform or use a hybrid approach by supplementing their in-house teams with Sophos’ services, including threat hunting and remediation. Sophos sells through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
Role Summary
As the Head of Creative at Sophos, you will oversee our in-house creative studio team, leading our brand expression, creating a powerful, cohesive visual identity that distinguishes Sophos in the industry. You will ideate, execute, and optimize high-impact content and marketing collateral that drives awareness, engagement, and conversion across diverse marketing and media channels.
You will lead and develop a team of high-performing designers and be responsible for identifying and managing external agencies and vendors, as needed.
This pivotal role will directly influence our brand perception. Working closely with our product, web, and regional marketing teams, you will own our visual expression ensuring what is produced resonates with our worldwide audience of IT cybersecurity practitioners, resellers, and managed service providers.
The ideal candidate will be a passionate storyteller with excellent communication skills, and a unique ability to leverage design, copy, video, and digital assets to turn complex concepts into accessible, easy-to-understand content and marketing collateral. Candidates should be passionate about technology - ideally cybersecurity - with a proven track record of collaboration and tight business alignment.
What You Will Do
- 1. Leading and managing the creative studio team:
- Lead and direct the team in producing design, branding, and marketing collateral, ensuring alignment with overarching strategies.
- Oversee the creative process and provide guidance to the design team.
- Ensure a powerful, high-impact visual identity that sets the standard for creative across all platforms and spaces that teams follow.
- Outsourcing, briefing, and managing external agencies, when needed.
- Communicate creative vision across numerous projects.
- Lead the evolution of the Sophos brand visual identity, inclusive of photography, illustration, iconography, layouts, typeface, tone of voice, and personality.
- Adjust visual identity tactics to work across the full marketing funnel.
- Ensure visual communication and brand standards are met across all projects.
- Manage and enforce a consistent brand style including maintaining brand guidelines.
- Review work, troubleshoot, and provide feedback to Sophos teams that are also producing content, so it is on-brand.
- Actively participate in hiring and training creative staff.
- Manage and cultivate the career development of team members.
- Collaborate with other departments to develop content to support their programs.
- Work alongside Integrated Marketing to bring full-funnel campaigns to life.
- Collaborate with a lead copywriter as part of the overall design process.
- Work alongside a digital producer to triage creative projects, timelines, reviews, and deliverables, to ensure projects are delivered on time and to a high standard.
- Present creative work to internal stakeholders and top-level management set in strategic framing to convey the idea being presented.
- Manage creative projects holistically, adding value to what is being produced, so it is complementary to our overall brand design system
- Work within a ticket management system, like Asana or Jira.
- Create world-class original graphic design, that is modern, sophisticated, and uplifts the Sophos brand
- Establish a highly effective photography and videography standard to support our campaigns and initiatives
- Direct photography and videography specialists on what is captured and created.
- Create print, video, web UX design, digital / display, tradeshow/event graphics.
- Design landing pages, sales assets and brand templates.
- Develop product, solution and campaign materials.
- Possesses expertise working in Adobe InDesign, Illustrator, Photoshop, Acrobat, and Figma.
- Bring complex and abstract technological concepts to life visually in a way that communicates the value proposition clearly.
2. Ensuring Brand Standards:
3. Hiring and Training:
4. Collaboration and Presentation:
5. Project Management:
6. Creative skills and tools:
What You Will Bring
- 15 years in a brand and content marketing role within a B2B SaaS company targeting mid-market and enterprise-level clients, demonstrating expertise in both product marketing, design, and content marketing.
- Experience in IT or cybersecurity fields is highly preferred, showcasing a deep understanding of the industry's nuances and challenges.
- Proficiency in tailoring messages to diverse audiences, and translating technical content into compelling narratives for various purposes.
- Strong grasp of inbound/outbound marketing, campaign development, and content strategy with a record of accomplishment in crafting engaging B2B content.
- Proven ability to lead teams, innovate campaign and content strategies, and drive brand recognition through impactful storytelling.
- Passion for storytelling through strongly crafted branded campaigns.
- Experience of working with end users and Channel Partner audiences.
In the United States, the base salary for this role ranges from $158,000 to $263,000. In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package. A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.
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Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.
What's Great About Sophos?
· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. Please refer to the location details in our job postings for further information.
· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
· Employee-led diversity and inclusion networks that build community and provide education and advocacy
· Annual charity and fundraising initiatives and volunteer days for employees to support local communities
· Global employee sustainability initiatives to reduce our environmental footprint
· Global fitness and trivia competitions to keep our bodies and minds sharp
· Global wellbeing days for employees to relax and recharge
· Monthly wellbeing webinars and training to support employee health and wellbeing
Our Commitment To You
We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.
Data Protection
If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. If you have any questions about Sophos’ data protection practices, please contact dataprotection@sophos.com.