Content Writer (Remote Optional)

Canada /
Marketing /
Content Writer at Spare 👊 

Spare is looking for a storyteller to craft people-focused content and brand messaging.  As a Content Writer at Spare you will be responsible for elevating our copywriting from a 10 to a 12. You’ll transform words on a screen to a compelling story, product message, and ultimately, a cohesive brand. 

As our very first first full-time Content Writer, you will be responsible for more than just writing, though. You will be working with various stakeholders to truly understand our customers on a deep level to create alignment between those customers and our brand message. This role is partially research, partially project management, and a whole lot of content.  

Every day, you will be talking about our sustainability and accessibility-focused products, which have an impact on the day-to-day lives of individuals globally.  

What you'll do  

Understand our customer needs: You will understand our customers and their needs. We want you to speak directly to our customers through your writing and utilize learning and insights from our other teams.

Thought leadership: We have a lot of ideas, and we want you to bring your ideas to the table too! You’ll share with us your thoughts on customer needs, industry trends, and interesting stories to tell. 

Strengthen our brand: Help us stand out as the global leader in on-demand mobility technology through our strong, innovative online presence and a cohesive narrative.

Make our product transparent: You will compel our current and potential customers to learn more about our product, through showcasing our product roadmap and crafting educational materials such as guides, feature descriptions, webinar and video scripts, etc.

Empower our Growth: You will be responsible for creating evergreen content for other teams to use in their day-to-day. This will consist of proposal templates, case studies, product and solutions pagers, and competitor comparisons.

Close the Marketing loop:  You will keep our customers, leads and prospects in the loop with drip, nurturing, newsletter and social media campaigns.

Who you are
- You have experience writing solid copy for other organizations, either in-house, freelance, or through an agency. You have an extensive writing portfolio, either online or something you can send us by PDF. In other words, you've done this before, a lot and can show us your passion for creating compelling, customer-centric content.
- You have the ability to motivate an audience through a compelling story, call-to-action, and can link this back to SEO, conversion rates, etc.
- You have enough experience crafting and communicating compelling value propositions that you would be able to explain your philosophy and strategy to others on your team, as well as external writers.
- You have worked cross-collaboratively with teams like Marketing, Graphic Design, Product, Customer Success and Sales/Proposal Management to understand the needs of individual stakeholders under the umbrella of the business as a whole.
- You are passionate about creating the best, most compelling content that speaks to the customer every single time.
- A degree or background in journalism is a bonus!

What we're doing @ Spare 

Spare is a SaaS platform that enables anyone to launch a smart transportation service. Our mission is to empower cities to transform how their communities move with accessible, sustainable transportation networks, starting with on-demand microtransit! 

We believe in creating a space for everyone to share their ideas, empowering creativity and continuous learning. We're still at the beginning of our story, and every team member has a key role in shaping the upcoming chapters and Spare's direction. You will be able to influence your career progression and generate a lasting impact by making headway on the cause for shared mobility.  

Not a mobility geek? Take a moment to think about why you chose to live where you do, how easy it is for you to move around, and what makes a city livable. Mobility is paramount in every aspect of our lives, but not everyone has equal and easy access to public transit. Let's change it together!  

About Our Team 

We strive to build a diverse company full of inclusive, fun, hard-working people who treat their colleagues exceptionally well. We look for the kind of people who are dedicated to going above and beyond and will build up the team as a whole by helping each team member achieve their own individual goals. 

Spare is for the creative, the personal, the passionate, the uncompromising, and those who want to truly understand the impact transportation has on daily life.  We’re still at the beginning of our story, and every team member has a key role in where we are headed. 

What we offer 

A passionate, dedicated team, focused on innovation and building a world-class platform.

The opportunity to make an impact on communities around the world. Add an aspect of social good back into your day!

We offer competitive salaries, a comprehensive benefits package including health, dental, and paramedical coverage, as well as an Employee and Family Assistance Program to support the wellbeing of you and your family (equivalent to 12 hours of counselling annually, as well as financial and caregiver support). 

Health, wellness and education support through our $500 Lifestyle Spending policy. Take a course or buy a kayak - up to you! 

Beautiful downtown Vancouver office space for when you decide to come back in.

An inclusive environment, where we focus every day on our people and the people in communities around us.

Spare Labs is an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.