Senior Manager, Acquisition Marketing

New York, NY
Business – Marketing
Splice is the creative hub for the modern musician. From our browsable library of samples to our pioneering rent-to-own plugin plans, to our backup and collaboration cloud software, we create tech-forward tools that make the modern musicians’ creative process seamless.
At Splice, we believe in a world where all musicians have access to world class tools and content that help them achieve their creative potential. And we see an opportunity to realize that vision in a way that grows the pie in the music industry. The result? More and better musicians, more and better music, and an industry that works for everyone. Come join our team.

What You'll Do:

    • Lead campaign execution and daily management / optimization across Paid Search & Paid Social, along with other various marketing initiatives   
    • Manage day-to-day contact with any agencies and vendors to optimize acquisition plan and achieve targets   
    • Maintain efficient channel CPA while scaling and allocating the paid marketing budget     
    • Work closely with the Director, Growth Marketing in formulating digital marketing strategy   
    • Develop, communicate and analyze the performance of acquisition messaging and creative across channels      
    • Report results on a weekly/monthly basis to internal team and utilize insights to continually optimize various channels      
    • Collaborate with internal teams, such as engineering, product & creative, to ensure upkeep and optimization of channels     
    • Identify new opportunities to drive subscription growth through marketing channels
    • Identify and plan A/B test opportunities to draw critical insights for growth and optimizations

Who You Are:

    • 4-5 years hands-on experience of managing Paid Search & Paid Social channels
    • Strong analytical skills including the ability to define key metrics, analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations
    • A keen understanding of digital media KPIs and attribution
    • Demonstrated ability to make measurable improvements in Acquisition Marketing Channels that drive business results
    • Channel marketing experience is a must    
    • Expert knowledge In Excel      
    • Demonstrated experience collaborating cross functionally      
    • Enjoys working in a fast paced environment      
    • BS/BA/MBA in Marketing/Business or other similar fields a plus
    • Interest in and passion for music a big plus