Mobile Performance Marketing Lead
EUROPE REMOTE
Sporty – SPORTY Marketing /
Full-time /
Remote
Sporty Group
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role
As we double down on growing our mobile user base, we are seeking a results-driven Mobile Marketing Performance Lead to spearhead acquisition and engagement strategies across app-focused performance channels. In this role, you will own and scale our mobile marketing efforts across app stores, networks, and owned channels. You will develop high-impact strategies to increase installs, optimise retention, and drive LTV - working closely with creative, analytics, product teams.
Qualifications
Four years of experience in mobile user acquisition or mobile growth, ideally within a high-scale B2C or gaming/entertainment app environment.
Strong track record managing mobile performance campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs.
Experience scaling UA campaigns worldwide.
Expertise in mobile analytics and attribution tools like AppsFlyer, Adjust, Firebase, or similar.
Proficient with ASO techniques and tools for both iOS App Store and Google Play Store.
Deep understanding of the mobile app ecosystem, including attribution models, SKAdNetwork, privacy changes, and LTV modelling.
Strong data literacy with the ability to build and interpret dashboards, reports, and campaign analytics.
Experiencing collaborating cross-functionally with creatives, engineers, and product managers in a fast-paced, agile environment.
Comfortable managing budgets across geographies and allocating spend based on ROI performance.
What you'll be doing
- Develop mobile marketing strategies for RMG, financial and gaming applications for both Android & iOS platforms across the world
- Lead a team of UA-managers, along with hands-on execution of mobile marketing strategies across Facebook, Google, Apple, Paid Social, other ad networks (i.e. Unity, Applovin, Vungle) and DSPs (i.e. Moloco, Liftoff)
- Partner with the creative team to develop and iterate high-performing ad creatives, leveraging data and consumer insights to guide production
- Drive A/B testing across creatives, placements, targeting to maximise user quality and achieve KPIs
- Extract insights from BI tools and dashboards to analyse campaign performance and user cohorts, guiding strategic decisions
- Stay ahead of platform changes (iOS privacy updates, Android SDK changes, etc.) and continuously adapt growth tactics
- Manage vendor relationships with UA platforms, MMPs, and tool providers to unlock access to betas, insights, and innovation
- Oversee ASO activations across Android and iOS platforms, driving keywords strategy and AB tests for custom pages
- Develop and manage the User Acquisition team
What you'll bring
- 4+ years of experience in mobile user acquisition or mobile growth, ideally within a high-scale B2C or gaming/entertainment app environment
- Strong track record managing mobile performance campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs
- Experience scaling UA campaigns worldwide
- Expertise in mobile analytics and attribution tools like AppsFlyer, Adjust, Firebase, or similar
- Proficient with ASO techniques and tools for both iOS App Store and Google Play Store
- Deep understanding of the mobile app ecosystem, including attribution models, SKAdNetwork, privacy changes, and LTV modelling
- Strong data literacy with the ability to build and interpret dashboards, reports, and campaign analytics
- Experiencing collaborating cross-functionally with creatives, engineers, and product managers in a fast-paced, agile environment
- Comfortable managing budgets across geographies and allocating spend based on ROI performance
What’s In It For You
📍 Sporty is a remote first company in pursuit of sustainability
💰 A competitive salary + individual performance based bonuses every quarter
🌴 28 days paid annual leave
⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
📝 Referral bonuses & flash bonuses
💻 Top of the line equipment
🌍 Annual company retreats to provide great internal networking opportunities
Personalised Support
We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.
Your Move
If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
