Marketing Research and Intelligence Lead
London
Advertising – Advertising Sales /
Permanent /
Hybrid
Sell what you love. For us and millions of users across the globe, that’s Spotify. Join the Sales team and you’ll build the relationships that help grow our business in existing markets and beyond. We don’t just sell creative solutions to our clients and partners, we help to shape them; using our expert knowledge of ad products, sales channels and the industry to impact the way the world experiences music and podcasts.
Spotify is a leading global music streaming platform that provides over half a billion users with access to an extensive library of songs, podcasts, and audio content. We are looking for a new team member to join our advertising band in London focused on multi-market support across EMEA and Canada. As a Marketing Research and Intelligence (MRI) Lead, you will play a crucial role in developing our advertising business through the development of actionable insights, thought leadership, and measurement studies for leading brands and agencies.
What You’ll Do
- Lead, develop and execute the research and measurement strategy for the EMEA market, taking into consideration regional needs across Northern, Southern, Western, and Central Europe, as well as Canada
- Drive top advertiser partnerships using insights and measurement, including bespoke testing strategies and measurement consultation
- Play a key role in developing our go-to-market sales narrative in collaboration with sales partners and cross-functional teams
- Partner with our most strategic advertisers and agency partners building research and measurement programs that impact revenue
- Work across all areas of survey research - survey design, project management, data integrity and fieldwork supervision, data analysis, storytelling, report creation and presentation and troubleshooting
- Provide critical media industry expertise - staying ahead of industry trends, research & measurement methodologies, and 3rd party partnerships, informing Spotify's measurement strategy accordingly
- Educate internal and external stakeholders on media performance trends and best practices to inform business decisions across our business
- Provide informal leadership and mentorship to the broader team, sharing your POV and expertise as it relates to day-to-day projects
- Contribute to Spotify’s point of view regarding new/current measurement solutions, and educate our Sales and Marketing teams accordingly
- You will help maintain global databases of advertising efficiency and build benchmarks across key metrics (ad formats, ad platforms, client verticals, user demographics, etc.)
- Lead multiple client and agency research external client engagements - presenting thought leadership and measurement insights
- Extract insights from large and diversified data/results, provide hypotheses, and use insights to answer sales, marketing, and business development questions
- Use 1st party data and custom research to go beyond syndicated research, to help broaden the understanding of our listeners
- Collaborate with leadership stakeholders on Sales and/or Marketing initiatives
- Have a strong POV on validity of data sources and ensure that all insights are consistent and methodologically sound
- We’re an ever-evolving team working on a fast growing product - expect new challenges all the time!
Who You Are
- 8+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner. You understand and have extensive experience in the role of research and measurement to drive incremental advertising revenue
- Strong understanding of the media and advertising landscapes and experience working with an Ad Sales business
- Proven experience partnering with advertisers and driving measurement strategy in a given expertise area
- Excellent presentation skills and ability to lead and significantly contribute to external meetings with clients
- High level of experience in running multiple-forms of advertising measurement with 1st and 3rd party research solutions
- Strong background in quantitative advertising research, with solid skills in designing and analyzing complex research studies
- Extensive expertise in these three measurement areas: Reach: viewability, on-target percentage, etc. Resonance: brand awareness, consideration, intent, etc. Reaction: attribution, sales lift, online-to-online, foot traffic, econometric modeling, etc.
- Extensive experience in data analysis and storytelling, going beyond the “what” to tell the “why” within research results
- Previous usage of SQL or equivalent is recommended but not required
- You are a self-starter who wants to get things done and you are comfortable working on ambiguous projects
- A positive and collaborative teammate who values building strong relationships with colleagues and stakeholders
- Leadership experience, with a track record of managing and mentoring researchers is a plus
Where You’ll Be
- In the London office 1-2 times a week
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
