Consumer Marketing Manager, South Africa
Johannesburg
Marketing – Marketing /
Permanent /
On-site
We are seeking a Marketing Manager to strengthen our consumer marketing efforts in South Africa and key Sub-Saharan Africa markets. This role focuses on acquiring new consumers and boosting consumption and retention for both our Free and Subscriber businesses.
What You'll Do
- Lead extensive campaign launches in South Africa and implement smaller campaigns in other Sub-Saharan African markets. This involves close collaboration with local and global cross-functional teams
- Apply on-platform and off-platform data to uncover consumer insights, advising campaign strategies and marketing approaches that align with regional market opportunities and business objectives
- Work closely with internal and external partners to develop comprehensive marketing briefs, encompassing creative and media mandates
- Drive initiatives in high-opportunity markets to achieve acquisition goals and build brand awareness through non-traditional media channel
- Partner with on-ground agencies and vendors to identify relevant local touchpoints for brand awareness, consideration, and conversion
- Conduct in-depth analysis of campaign performance to extract takeaways that will build future strategies
- Collaborate to adapt outstanding global marketing efforts to be locally relevant
- Work with cross-functional teams to implement local marketing and music activities
Who You Are
- Minimum 4-5 years in marketing and brand management in South Africa, with exposure to other Sub-Saharan African markets
- Extensive experience in brand, consumer insights, digital marketing and/or project management. Proven track record to lead cross-functional teams in delivering major new products or services within digital businesses, FMCG or retail
- Deep understanding of consumer insights and a demonstrated ability to translate these insights into effective campaigns
- Strong analytical and quantitative skills, capable of using data and metrics to justify requirements, features and drive marketing efficiency
- High attention to detail and a track record of independently running multiple, competing priorities simultaneously
- A collaborative working style
- A bias for action and a strong work ethic
Where You'll Be
- This role is based in Johannesburg, South Africa
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
