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• Resume/CV ✱
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• Full name✱
• Pronouns
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  They/them
  Xe/xem
  Ze/hir
  Ey/em
  Hir/hir
  Fae/faer
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  Let the employer know what pronouns you use so that they can address you correctly.

• Email✱
• Phone ✱
• Current location ✱
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• Current company ✱

Links

• Linkedin Profile URL✱

Work Authorization

• Are you legally authorized to work in the country the job you are applying for is primarily located?✱

  • Yes
  • No
• Do you now or will you in the future require StackAdapt to sponsor you for authorization to work in the country the job you are applying for is primarily located?✱

  • Yes
  • No

Salary Expectations

• What are your salary expectations (Annually)?✱

Secondary Employment

• If hired by StackAdapt, do you intend to hold any secondary employment, advisory position (e.g. membership on a board of directors), or volunteer position that (1) is on behalf of a business that would be competitive in nature to the business of StackAdapt, (2) conflict with your ability to perform your duties at StackAdapt, or (3) conflict with your working hours at StackAdapt✱

  • Yes
  • No

Previous Employment

• Have you previously worked at StackAdapt?✱

  Select...YesNo

Senior Content Strategist, Demand Gen

• Do you currently reside within Canada or the US?✱

  • Yes
  • No
• Do you have at least 5 years of experience in B2B content marketing?✱

  • Yes
  • No
• Do you currently manage a team of direct reports?✱

  • Yes
  • No
• This is a hands-on, senior IC role (no direct reports), and is heavy on both strategy and writing. Are you looking for a role where you will personally own and execute campaign strategy and content creation, rather than managing an executional team?✱

  • Yes
  • No
• If you answered “yes” to the previous question, please elaborate on why this type of role appeals to you.✱
• Have you recently written content yourself for a demand generation campaign?✱

  • Yes
  • No
• Have you led the full funnel content strategy for a demand generation campaign (not just writing individual assets)?✱

  • Yes
  • No
• Have you used heatmapping tools (e.g., CrazyEgg, Hotjar) to inform content decisions?✱

  • Yes
  • No
• How would you describe your experience and interest in using AI tools (such as ChatGPT, Gemini, or custom GPTs) in your content marketing work?✱

  • I have no experience with AI tools and am not interested in incorporating them into my work.
  • I have no experience yet, but am eager and actively interested in learning and using AI tools.
  • I have some experience using AI tools for basic tasks like brainstorming or editing support and want to grow my skills further.
  • I have significant experience using AI tools, including advanced applications like custom GPTs or AI-driven analytics, to improve content outputs and performance.
• What excites you most about the potential of AI in content marketing, and how do you stay up-to-date with new AI developments?✱
• How would you describe your hands-on experience creating content for the following content types as part of demand generation campaigns? Select all that apply.✱

  • Blog posts
  • Social media posts
  • Thought leadership
  • Gated assets (eBooks, whitepapers, guides)
  • Email nurture sequences
  • Landing pages for lead capture
  • Case studies or customer stories
  • Sales enablement content
  • I’ve created general content, but not specifically aligned to these content types
  • Other
• If you answered "other", please elaborate below✱
• What best describes your proficiency with CRO and A/B testing in content marketing?✱

  • Advanced – I regularly plan, execute, and analyze A/B tests across content formats (e.g., landing pages, email, ads), using tools like Optimizely, Mutiny, HubSpot, etc.
  • Intermediate – I’ve contributed to A/B testing efforts and used tools to run tests, but I don't typically lead the process end-to-end
  • Beginner – I understand the principles of A/B testing and have supported or observed tests, but haven’t run any myself
  • No experience – I haven’t been involved in A/B testing yet.
• What best describes your proficiency with Google Analytics 4 (GA4)?✱

  • Advanced – I confidently use GA4 to create custom reports, analyze user behavior, and tie content performance to business outcomes
  • Intermediate – I use GA4 regularly for standard reporting and basic performance analysis
  • Beginner – I’ve explored GA4 but would need guidance to use it effectively
  • No experience – I haven’t used GA4 before
• Briefly describe a demand generation campaign in which your own content (that you wrote and strategized) directly contributed to lead generation. What metrics or results can you share, and what part did you own personally vs delegate?✱
• Please share a link to your portfolio, website, or any other example of a piece of writing that you were responsible for.✱

Demographic Survey for StackAdapt

Here at StackAdapt, we strive to break down barriers so everyone can thrive. We are a global company and we must reflect the diverse world we work in. We are committed to building an inclusive workforce that fully represents the many different cultures, backgrounds and viewpoints of our employees, our customers and our communities.  As part of our commitment to diversity, equity and inclusion, we want to understand how we are performing from a talent attraction perspective. Therefore, we would like to invite you to complete this optional and confidential survey to help us evaluate our efforts. Submission of the information on this form is strictly voluntary and your refusal to provide it will not affect your job application in any way. The information obtained will be kept separate from your name or job application and there is no way we can identify you through the data you submit. This information will be kept secure and confidential and will be used solely to evaluate our diversity, equity and inclusion efforts at StackAdapt.

• What ethnicity do you identify as?

  Select all that apply

  • Asian - East Asian (e.g. Japanese, Korean, Chinese)
  • Asian - South Asian (e.g. Indian, Pakistani, Sri Lankan)
  • Asian - South East Asian (e.g. Indonesian, Filipino, Vietnamese)
  • Asian - West Asian (e.g. Uzbek, Turkmen, Kazakh)
  • Asian - North American
  • Asian - European
  • Asian - Other
  • Black - African (e.g. Nigerian, Kenyan, Moroccan)
  • Black - Caribbean (e.g. Grenadian, Jamaican, Trinidadian)
  • Black - South or Central American (e.g. Brazilian, Argentinian)
  • Black - North American
  • Black - European
  • Black - Other
  • Indigenous / Native - American Indian
  • Indigenous / Native - First Nations
  • Indigenous / Native - Aslaska Native, Inuit
  • Indigenous / Native - Hawaiian, Other Pacific Islander
  • Indigenous / Native - Torres Strait Islander Peoples
  • Indigenous / Native - Métis
  • Indigenous / Native - Other
  • Latin / Hispanic - Caribbean (e.g. Cuban, Haitian)
  • Latin / Hispanic - Central American (e.g. Honduran, Guatemalan)
  • Latin / Hispanic - European (e.g. Spanish, Portuguese)
  • Latin / Hispanic - South American (e.g. Brazilian, Argentinian)
  • Latin / Hispanic - North American
  • Latin / Hispanic - Other
  • Middle Eastern (e.g. Syrian, Lebanese)
  • Middle Eastern - North African (e.g. Libyan, Moroccan)
  • Middle Eastern - West Asia (e.g. Iranian, Afghan)
  • Middle Eastern - North American
  • Middle Eastern - European
  • Middle Eastern - Other
  • Caucasian (White) - Western European (e.g. Dutch, German, French)
  • Caucasian (White) - Eastern European (e.g. Polish, Serbian, Russian)
  • Caucasian (White) - African (e.g. South African, Namibian)
  • Caucasian (White) - North American
  • Caucasian (White) - Other
  • Jewish - Ashkenazi
  • Jewish - Sephardi
  • Jewish - Other
  • Mixed Race
  • Other
  • Prefer not to say
• What gender do you identify as?
  • Female
  • Male
  • Non-binary
  • Agender
  • Two-Spirit
  • Other
  • Prefer not to say
• What is your sexual orientation?
  • Asexual
  • Bisexual
  • Gay
  • Heterosexual
  • Lesbian
  • Pansexual
  • Queer
  • Two-Spirit
  • Other
  • Prefer not to say
• Do you have any disabilities, long term illnesses or health conditions?

  Select all that apply

  • No disabilities
  • Mental health
  • Physical disability
  • Cognitive/learning
  • Other
  • Prefer not to say